B CorporationThought Leadership PPC Tips Specific to Benefit Corporations The short of it: Benefit corporations (b-corps) are companies that make a profit while also…Jason J. ZotaraSeptember 15, 2022
EcommerceThought Leadership How Ecommerce Companies Can Prevail After the Loss of Third-Party Cookies There has been a lot of speculation over if, when, and how exactly Google will…Jason J. ZotaraJuly 15, 2022
Thought Leadership The Case for Diversification vs. Consistency in Google Ads The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your…Jason J. ZotaraJune 15, 2022
Thought Leadership The Pros and Cons of Automated Bidding in Your Google Ads Strategy If you have a Google Ad strategy, chances are you’ve been curious about automated bidding.…Jason J. ZotaraMay 15, 2022
Thought Leadership 4 TikTok Marketing Examples from Unlikely Brands Brands are taking advantage of the growing popularity of TikTok. With over one billion active…Jason J. ZotaraApril 15, 2022
Thought Leadership How to Use the New LIVE Together Feature on TikTok to Increase Sales TikTok boasts one billion active users worldwide, with 90% of users using the app on…Jason J. ZotaraMarch 15, 2022
Thought Leadership 22 Digital Advertising Trends of 2022 Digital advertising is a valuable tool for businesses big and small. While many trends from…Jason J. ZotaraFebruary 15, 2022
Thought LeadershipTravel & Tourism Top 10 Digital Advertising Trends the Travel Industry will See in 2022 It’s a brand new year, and for business owners, that means prepping new strategies based…Jason J. ZotaraJanuary 15, 2022
Thought Leadership How to Set Up Live Shopping on Instagram [2022 Guide] If you have dreams of becoming the star of a home shopping channel, you can…Jason J. ZotaraDecember 15, 2021
Thought Leadership Live Shopping on Social Media: Everything You Need to Know before 2022 Hits There is no better feeling for a shopper than to find the perfect item while…Jason J. ZotaraNovember 15, 2021