Facebook Ads Management Services
Our Facebook Ads management services take the pressure off of you, the business owner, as our team of industry professionals, manage your account. Just as with all of the ad management we handle, our campaign strategies are entirely designed to meet the needs of our clients and their market conditions.
We manage each of our clients’ accounts on a daily basis and regularly monitor bid prices and budgets to make sure we are maximizing return on ad spend. When it comes to Facebook, this means engaging your audience during their entire journey, from just learning about your brand to converting to that final sale.
Benefits of Advertising on Facebook
Attract and engage new potential customers.
Bring in new website visitors, grow online sales, get the phones ringing, or keep customers coming back for more.
Remarketing on Facebook is key.
Because Facebook users are at the top of your sales funnel, remarketing is one of the most successful types of advertising you can do on the platform (we would argue that Facebook is the best place for a remarketing strategy for most businesses). Setting up a remarketing campaign means constantly analyzing your data and audiences to serve them the ads that they have interacted with in the past, whether on Facebook or through another channel. In other words, we can help you understand your data on all paid channels and then advertise on Facebook accordingly. You can learn more about how remarketing works in our recent blog post here.
Advertise your business locally, or globally.
Whether you are a local business or an international enterprise, we have a pay-per-click advertising solution for you (no…isn’t a one-size-fits-all approach!)
Get to know your customer base & what works quickly
If you’re testing the right campaigns and the right ads, you should be able to draw conclusions about what your audience responds to most; and thus, helping you make decisions about where to put your advertising budget moving forward. The great thing about Facebook Ads is you can start to gather this data quickly because results are instant, unlike with SEO.
Get people interested in your brand.
Unlike Google Ads, those on Facebook aren’t searching for a product or service like yours specifically. This makes the leads you capture on Facebook those at the top of your sales funnel, so your first step is getting the right people, based on demographic information, familiar with your brand. We can help you get started, but also expand your audience based on the data we start to see come through the platform.
Compete with the big players in your industry.
As with all different types of paid advertising, if you or your management company have done the right keyword research, you’re bidding on the best search terms for your business. It doesn’t matter if you’re a startup competing with big brands like it does when thinking about SEO – if you’re paying, your ad will show up just like your competitors.
Create lookalike audiences.
Expanding on the item above, another benefit is the ability to create lookalike audiences. In other words, we can take your target audience’s demographic information (including location, household income, and more), and then create a lookalike audience where we will then serve your ads and hopefully capture new customers and expand brand awareness.
A clear ROI.
The platform gathers a huge amount of data for you surrounding your ads, including cost per click, position, impressions, and more. When you know how to slice and dice these metrics, you can clearly understand your return on investment.
Our company has been working with Ten26 Media for over three years. I cannot tell you how impressed I am with this team, not only because we have saved so much year over year because of their optimization skills, but because they go above and beyond. If you’re looking to improve the quality and cost of your campaigns, these guys know their stuff!
Jason and the team at Ten26Media are fantastic. It’s rare to come across an agency that cares about their clients as much as we do, at Mod Girl Marketing. Jason and his team are incredibly talented, genuine, and a joy to work with. You cannot go wrong working with the fabulous team at Ten26Media.
Mod Girl Marketing
Ten26 Media has been an invaluable member of our team. With their expertise, we’re able to enhance our customers’ online experience and increase sales. I’ve worked with a ton of agencies in my career – Ten26’s experience, recommendations, execution and results are among the best I’ve worked with. I cannot recommend them highly enough.
Liberty Home Builders
Ten26 is a shop that goes far above and beyond. We have partnered with them on one project, are adding them to another, and will continue to work with them in the future. They are a SEO/paid firm that we trust has our back and the client’s best interest in mind – always!
Jason and the Ten26 Media team are incredibly knowledgeable in the digital sphere and have been a valuable partner in our marketing efforts. The personal attention and immediate responses from Ten26 make it feel as though we have our own digital media manager on staff. They truly care about the results they drive and continuously strive for greater.
The Webster Apartments
We found TEN26MEDIA when we needed help to provide quality Adwords services for our clients. They proved knowledgeable, diligent, and communicative. More important, they created successful campaigns that delivered for our clients. We are impressed with their creativity and depth of experience, and they are an asset to our agency.
Smart, web-savvy team willing to go the extra mile for their clients. Not counting the hours, but focused on delivering results. We do not consider them a vendor, but an actual extension of our team.
Our Facebook Ads Management Style
Almost all of our clients come to us for one of two main reasons:
In short, it can be very easy to set up a Facebook Ad and let it sit, but we believe Facebook advertising is all about brand awareness and capturing new people to engage with your brand. As your ads continue to run, you will gather more and more data that can help you make decisions about where to put your funds when it comes to remarketing and your Facebook audience.
For example, you may have a Google campaign that is successful with clicks but no conversions, and when you try to duplicate this campaign on Facebook you aren’t seeing the same results. You should be remarketing to those people that interacted with you on Google because they are towards the bottom of your sales funnel, and Facebook is a great place to do that. Another example could be you’re seeing a Facebook campaign that is working, and you want to open that campaign up to a larger, but similar, audience. This is where a lookalike audience can help.
We not only identify these trends for you throughout the week but help you make the changes needed for maximum ROI.
Our Facebook Ads philosophy
We believe that each business deserves a chance to connect with their target customers and compete on the Facebook platform. With the right industry analysis, keyword research, and campaign management, startup companies can stand up against their competitors and thrive.
As you may have realized while reading above, managing your Facebook and Google Ad campaigns in tandem will yield you the best results. We are happy to manage just your Facebook Ads, but always recommend we have some sort of management in place for Google Ads as well in order to truly maximize spend and create a full picture of your sales funnel. Learn more in our blog post here.
Yes, Facebook Ads Still Matter in 2021
Facebook is still, in 2021, one of the top two advertising platforms in America. According to Digital Content Next, Facebook and Google are expected to bring in 88% of all new digital ad dollar growth this year. The next platform in line? Amazon with just an estimated 9.5% of the market. We can help you move some of your ad spend to other platforms like Amazon, Pinterest, Instagram, and more, but because of the sheer volume of users, we still recommend a presence on Facebook.