Our management service includes the following benefits:

Dedicated Account Manager

Professional and efficient, your Account Manager is available to answer any questions as well as provide clear insights into your campaign.

Daily Monitoring & Weekly Optimization

Ensuring your campaigns are running efficiently, your Account Manager monitors your campaigns daily and makes any optimizations needed on a weekly basis.

Account Review

We assess any pre-existing campaigns and Google Accounts for reference in building our recommendations. We identify what worked, what didn’t and the what-the-heck-are-they-doing?!

Competitive Research

We identify competitors based on client’s insights and our research to evaluate their messaging to build a strategy that will ensure you stand out to consumers. As they say, keep your friends close and your competitors closer.

Goal Setting

Starting from your business’s unique needs and measurements of success, we determine measurable business goals with distinct key-performance-indicators (KPIs) to shape your campaign.

Account Structure & Restructure

Based on industry best practices and our own finesse, we develop the structure of your campaign, including the types of communications – such as remarketing and retargeting – and best platforms for ad placement.

Keyword Discovery and Selection

After becoming well-acquainted with your consumers through target audience research, we pair insights from the most sophisticated industry tools, including SEMRush and Google Keyword Planner, with our team’s experience-based knowledge to identify the most resourceful keywords to be targeted in your campaign.

Ad Spend Recommendations

By inputting data from the keywords selected to our accurate and proven formula, we create a detailed ad spend recommendation to achieve the best return on ad spend (ROAS). These recommendations will be adapted regularly in flux with your campaign’s landscape.

Ad Creation & Optimization

With all of our research and planning in mind, we construct paid-search ads that incorporate predetermined keywords and earn consumers’ attention.

Landing Page Recommendations

The PPC landing page is the anchor to the user journey and a vital component to your campaign’s success. We ensure your landing page is up to snuff, with fast loading times, a mobile-friendly design and optimized call-to-action (CTA) location.

Detailed Performance Reporting

Our monthly PPC reporting provides transparent insights to the activity and success of your campaigns, with directive on how we will adjust ad spend in upcoming month to deliver the most conversions.