Paid search advertising delivers instant traffic to your brand by placing you at top positions on search engines. Since Google accounts for two-thirds of all US searches, Google Ads remains the most effective search advertising vehicle.
Attract more customers.
Bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more.
Reach the right people at the right time.
Get found by people on Google precisely when they’re searching for the product or service you are offing.
Advertise locally or globally.
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business. Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.
Our Google Ads management services take the weight off your shoulders by allowing our team of industry professionals to manage your account. Our campaign strategies are entirely designed to meet the needs of our clients and their market condition. We manage each of our clients’ accounts on a daily basis and regularly monitor bid prices and budget to make sure we are maximizing return-on-ad-spend.
Our management service includes the following benefits:
Dedicated Account Manager
Professional and efficient, your Account Manager is available to answer any questions as well as provide clear insights into your campaign.
Daily Monitoring & Weekly Optimization
Ensuring your campaigns are running efficiently, your Account Manager monitors your campaigns daily and makes any optimizations needed on a weekly basis.
We assess any pre-existing campaigns and Google Accounts for reference in building our recommendations. We identify what worked, what didn’t and the what-the-heck-are-they-doing?!
We identify competitors based on client’s insights and our research to evaluate their messaging to build a strategy that will ensure you stand out to consumers. As they say, keep your friends close and your competitors closer.
Starting from your business’s unique needs and measurements of success, we determine measurable business goals with distinct key-performance-indicators (KPIs) to shape your campaign.
Account Structure & Restructure
Based on industry best practices and our own finesse, we develop the structure of your campaign, including the types of communications – such as remarketing and retargeting – and best platforms for ad placement.
Keyword Discovery and Selection
After becoming well-acquainted with your consumers through target audience research, we pair insights from the most sophisticated industry tools, including SEMRush and Google Keyword Planner, with our team’s experience-based knowledge to identify the most resourceful keywords to be targeted in your campaign.
Ad Spend Recommendations
By inputting data from the keywords selected to our accurate and proven formula, we create a detailed ad spend recommendation to achieve the best return on ad spend (ROAS). These recommendations will be adapted regularly in flux with your campaign’s landscape.
Ad Creation & Optimization
With all of our research and planning in mind, we construct paid-search ads that incorporate predetermined keywords and earn consumers’ attention.
Landing Page Recommendations
The PPC landing page is the anchor to the user journey and a vital component to your campaign’s success. We ensure your landing page is up to snuff, with fast loading times, a mobile-friendly design and optimized call-to-action (CTA) location.
Detailed Performance Reporting
Our monthly PPC reporting provides transparent insights to the activity and success of your campaigns, with directive on how we will adjust ad spend in upcoming month to deliver the most conversions.