While there may have been a time when TikTok had a very niche audience, this is no longer the case. The social platform taking the world by storm is quickly ramping up its advertising opportunities and features, making now the perfect time to get in on the ground floor of TikTok for ecommerce brands.
The platform has exploded in popularity, and it’s up there with other social media in terms of user numbers (over 1 billion as of December 2021). TikTok is no longer just a platform for short and silly videos. It’s now a viable channel for marketing your products and spreading brand awareness, and it’s here to stay.
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Our TikTok Ads Philosophy
TikTok presents all business owners with exciting promotional opportunities and fully engaged users. You would be doing your business a disservice by not running an ad campaign on TikTok. Partner with us here at Ten26 Media and we’ll help you put together successful TikTok marketing campaigns – we can’t wait!
TikTok allows you to get creative with new ad types.
One of the best things about running a TikTok ad campaign is that the platform encourages you to be creative. TikTok presents users with the option of running lots of new types of ads.
Knowing how to create each different type of ad for success, when to use that type of ad, and how to analyze each ads success is crucial to TikTok ads management. Put real thought into creating your custom filters and ads and one of them could turn into a viral hit.
TikTok grants access to an enormous user base.
According to Business of Apps, TikTok currently boasts a base of over 1 billion users. Think about that for a quick second: The app many people regarded as a novelty not too long ago has been used by over one billion people. To put the size of TikTok’s audience into better context, only heavyweights like Facebook, YouTube, WhatsApp, Instagram, and WeChat have more users.
TikTok caters to video campaigns.
Video ads work well on just about any other platform, but they are especially effective on TikTok since this is the only kind of ad you can create, and therefore it is expected. More TikTok users are receptive to letting videos play as they scroll because, unlike other social media platforms, they are there specifically expecting to watch videos.
TikTok connects you to a young audience.
According to Statista, 35% of TikTok’s users are in the 19-29 age bracket, and an additional 28% of the app’s users are under 18 years old. If you can manage to run a successful ad campaign on TikTok, you can establish connections with users that will last as well as tap into an audience you may have struggled to connect with in the past.
TikTok gives you data on demand.
If this is your first time marketing on TikTok, you probably have no idea what to expect. We won’t keep you in the dark about the performance of your ad campaigns. The results of your ad campaigns are always accessible. Study them to see which campaigns are working and which ones may require some adjustments.
In short, you don’t have to wait for important marketing data. Access the data as soon as you need to so you can market your business better. In addition to handing over any data we find, we will walk you through it to see what conclusions we can make that you can utilize in other aspects of your business.
Our TikTok Ads Management Style
TikTok may not be a platform you’re very familiar with at this point, and that’s fine! We’re here to help you run ad campaigns that will yield your desired results.
To do that, we aren’t just going to utilize the same approach that we’ve used for previous clients. Instead, we’ll take the time to study your business, gather data from our previous partnerships, and forge a new strategy that’s customized for you.
You’re not running a generic ad campaign on TikTok, so we don’t intend to use a bland, cookie-cutter approach. Let us know about your immediate and long-term goals with your campaign, and we’ll integrate your input into our process to produce something that works for your business.
What's included
All-inclusive solutions with everything you need to be successful.
Dedicated Management
A dedicated Account Manager is available to answer any questions and provide clear insights into your PPC advertising campaigns.
Goal Setting
Starting from your business’s unique needs, we determine measurable business goals with KPIs to shape your ad campaign.
Account Review
We assess any pre-existing digital advertising campaigns for reference to what worked, and what didn’t in building our recommendations.
Competitive Analysis
We identify competitors based on client’s insights and our research to build a strategy that will ensure you stand out to consumers.
Account Structure
We develop the structure of your campaign based on industry best practices and our own finesse, including the best platforms for ad placement.
Keyword Selection
We pair insights from the most sophisticated industry tools with our team’s knowledge to identify the most resourceful keywords.
Audience Development
We create multiple buyer personas based on demographics, interests and behaviors to be used for the different campaigns.
Ad Creative
With all of our research and planning in mind, we construct impactful creative ads that earn potential consumers’ attention.
Landing Pages
We ensure your landing page is up to snuff, with fast loading times, a mobile-friendly design and optimized call-to-action (CTA).
Budget Recommendations
We create detailed digital ad spend recommendations which will be adapted regularly to achieve the best return on ad spend (ROAS).
Frequently asked questions
What types of clients do you work with?
We’ve been fortunate enough to collaborate with hundreds of companies in the ecommerce, travel, health, and fitness industries, including well-known Fortune 500 brands.
What is your typical process for working with a new client?
Our new client on-boarding process starts with a kickoff meeting involving all the key stakeholders to confirm engagement details, introduce the teams, answer questions, and set expectations for future communications.
Do you have a standard pricing for your service?
Yes, our pricing is a little different than other agencies. We price our engagements by the number of campaigns and not a percentage of ad spend. Our digital advertising campaigns start at $500, with a minimum management investment of $1,500/month. We do offer special pricing for non-profits and small businesses.
How did you get started doing this type of work?
Our founder Jason started working in the marketing and advertising industry at the age of 20. Since then, he has worked in various leadership roles for digital agencies helping companies increase revenue and profits.
What is a recent strategy you are proud of?
One of our travel and leisure clients asked us to support a new service launch with digital advertising. We got to work fast by developing a target keyword list, creating a custom landing page, and setting up both Google and Facebook ad campaigns. The campaign ran for a few months and they received a 3-to-1 return on their investment.
What education and/or training do you have?
Ten26 Media team members are Google AdWords certified and have managed pay-per-click campaigns with budgets in excess of $25M.
What advice would you give a prospect?
Trust, but verify! Don’t get caught up on working with the biggest agency in town. There are plenty of advantages of smaller agencies, such as a more one-on-one personalized relationship.
What information should clients have before reaching out?
We recommend knowing the basics of the engagement, such as objective, timeline, and budget. Our discovery meeting will uncover a lot of the details we need to create a handcrafted strategy.
