TikTok Ads Management Services
It’s a common thought that many ecommerce or b2b brands have: How much good will running an ad campaign on TikTok really do when the platform is all about viral dances and short skits?
While there may have been a time when TikTok had a very niche audience, this is no longer the case. The social platform taking the world by storm is quickly ramping up their advertising opportunities and features, making now the perfect time to get in on the ground floor of TikTok for ecommerce brands.
The platform has exploded in popularity and it’s up there with other social media in terms of user numbers (over 1 billion as of December, 2021). TikTok is no longer just a platform for short and silly videos. It’s now a viable channel for marketing your products and spreading brand awareness, and it’s here to stay.
We here at Ten26 Media can help business owners tap into the marketing potential TikTok provides.
Why You Should Be Advertising on TikTok?
Are you still not sold on the idea of marketing on TikTok? It’s understandable – it can be hard to shake your initial impressions of the platform, especially if you aren’t an active user. Check out the reasons you should be advertising on TikTok below and see if they resonate with your business goals:
TikTok Allows You to Get Creative with New Ad Types
Creativity matters when you’re running an ad campaign, and other social platforms like Facebook are lagging behind. You need something that pops and captures attention in 2022.
One of the best things about running a TikTok ad campaign is that the platform encourages you to be creative. TikTok presents users with the option of running lots of new types of ads including:
Knowing how to create each different type of ad for success, when to use that type of ad, and how to analyze each ads success is crucial to TikTok ads management. Put real thought into creating your custom filters and ads and one of them could turn into a viral hit.
TikTok Grants Access to an Enormous User Base
According to Business of Apps, TikTok currently boasts a base of over 1 billion users. Think about that for a quick second: The app many people regarded as a novelty not too long ago has been used by over one billion people. To put the size of TikTok’s audience into better context, only heavyweights like Facebook, YouTube, WhatsApp, Instagram, and WeChat have more users.
TikTok Caters to Video Campaigns
Video ads work well on just about any other platform, but they are especially effective on TikTok since this is the only kind of ad you can create, and therefore it is expected. More TikTok users are receptive to letting videos play as they scroll because unlike other social media platforms, they are there specifically expecting to watch videos.
TikTok Connects You to a Young Audience
According to Statista, 35% of TikTok’s users are in the 19-29 age bracket, and an additional 28% of the app’s users are under 18 years old. If you can manage to run a successful ad campaign on TikTok, you can establish connections with users that will last as well as tap into an audience you may have struggled to connect with in the past.
An Approach Crafted for Your Company
TikTok may not be a platform you’re very familiar with at this point , and that’s fine! We’re here to help you run ad campaigns that will yield your desired results.
To do that, we aren’t just going to utilize the same approach that we’ve used for previous clients. Instead, we’ll take the time to study your business, gather data from our previous partnerships, and forge a new strategy that’s customized for you.
You’re not running a generic ad campaign on TikTok, so we don’t intend to use a bland, cookie-cutter approach. Let us know about your immediate and long-term goals with your campaign, and we’ll integrate your input into our process to produce something that works for your business. A few things to keep in mind:
Trending on TikTok
Marketing on TikTok can be intimidating if you don’t know what you’re doing. The platform may seem foreign to you because of how different it is from other forms of social media.
Understand that platform better by working with us. We have experts on the team who can help you navigate TikTok effortlessly. After collaborating with our experts, you should have a clear idea of what ads you need to create.
Data on Demand
If this is your first time marketing on TikTok, you probably have no idea what to expect. We won’t keep you in the dark about the performance of your ad campaigns. The results of your ad campaigns are always accessible. Study them to see which campaigns are working and which ones may require some adjustments.
In short, you don’t have to wait for important marketing data. Access the data as soon as you need to so you can market your business better. In addition to handing over any data we find, we will walk you through it to see what conclusions we can make that you can utilize in other aspects of your business.
Managing Your TikTok Ads
TikTok presents all business owners with exciting promotional opportunities and fully engaged users. You would be doing your business a disservice by not running an ad campaign on TikTok. Partner with us here at Ten26 Media and we’ll help you put together successful TikTok marketing campaigns – we can’t wait!
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