Instagram Ads Management Services
Our Instagram Ads management services are our fastest-growing sector. While Facebook and Google are still the top two places to see advertising success (learn more here), Instagram continues to grow in adoption every day.
Our campaign strategies are entirely designed to meet the needs of our clients based on your industry marketplace. Companies that sell products, especially to those ages 15 to 35, can do extremely well advertising on the platform. We manage each of our clients’ accounts daily and regularly monitor bid prices and budget to make sure we are maximizing return on ad spend.
Benefits of Advertising on Instagram
Reach new potential customers (beyond your followers).
Bring in new website visitors, grow online sales, get the phones ringing, or keep customers coming back for more. With over 1 billion users, an almost equal gender split, and all age ranges getting involved (70% are under 35 years, but even if that isn’t your demographic, that still leaves A BIG audience to capture), getting started with Instagram Ads is a no-brainer.
Share your story.
If you have a good backstory to your business, this is the place where we would emphasize that background. Either way, video “story” ads are awesome because they show up to a user before the user even realizing they’re viewing an ad. According to the platform, stories make “full use of the mobile screen, offering businesses an immersive, distraction-less canvas.” We can help you get a piece of this very lucrative pie.
Compete with the big players in your industry.
According to Instagram, 84% of people on the platform are more likely to shop from a small business. These users aren’t searching for your product or service specifically, so there isn’t a big brand that can outrank you here. We make sure that your spend is maximized by serving your ads to the right audience, and with a space as big as Instagram there is plenty of room to get involved and be seen when you have the right strategy in place.
Drive awareness.
Unlike Google Ads, those on Instagram aren’t searching for a product or service like yours specifically. This makes the leads you capture on Instagram those at the top of your sales funnel, so your first step is getting the right people, based on demographic information, familiar with your brand. We can help you get started, but also expand your audience based on the data we start to see come through the platform.
Create lookalike audiences.
Expanding on the the story above, another benefit is the ability to create lookalike audiences. In other words, we can take your target audience’s demographic information (including location, household income, and more), and then create a lookalike audience where we will then serve your ads and hopefully capture new customers and expand brand awareness.
A great compliment to Facebook.
To get started with advertising, you have to have a Facebook Page for your business. We typically recommend having us manage both Facebook and Instagram because they both utilize the same Ads Manager tool, meaning you can see your metrics for both platforms side-by-side. This helps us play off each platform to eventually hone in on what ads work for which audience and maximize your spend (remember, Instagram is owned by Facebook!).
A clear ROI.
The platform gathers a huge amount of data for you surrounding your ads, including cost per click, position, impressions, and more. When you know how to slice and dice these metrics, you can clearly understand your return on investment.
Our company has been working with Ten26 Media for over three years. I cannot tell you how impressed I am with this team, not only because we have saved so much year over year because of their optimization skills, but because they go above and beyond. If you’re looking to improve the quality and cost of your campaigns, these guys know their stuff!
Amanda DiSilvestro
Discover Corps
Jason and the team at Ten26Media are fantastic. It’s rare to come across an agency that cares about their clients as much as we do, at Mod Girl Marketing. Jason and his team are incredibly talented, genuine, and a joy to work with. You cannot go wrong working with the fabulous team at Ten26Media.
Mandy McEwen
Mod Girl Marketing
Ten26 Media has been an invaluable member of our team. With their expertise, we’re able to enhance our customers’ online experience and increase sales. I’ve worked with a ton of agencies in my career – Ten26’s experience, recommendations, execution and results are among the best I’ve worked with. I cannot recommend them highly enough.
Jeff Cornelius
Liberty Home Builders
Ten26 is a shop that goes far above and beyond. We have partnered with them on one project, are adding them to another, and will continue to work with them in the future. They are a SEO/paid firm that we trust has our back and the client’s best interest in mind – always!
Justin Ware
Groundwork Digital
Jason and the Ten26 Media team are incredibly knowledgeable in the digital sphere and have been a valuable partner in our marketing efforts. The personal attention and immediate responses from Ten26 make it feel as though we have our own digital media manager on staff. They truly care about the results they drive and continuously strive for greater.
Tara Scott
The Webster Apartments
We found TEN26MEDIA when we needed help to provide quality Adwords services for our clients. They proved knowledgeable, diligent, and communicative. More important, they created successful campaigns that delivered for our clients. We are impressed with their creativity and depth of experience, and they are an asset to our agency.
Brandy Bax
Empro Web
Smart, web-savvy team willing to go the extra mile for their clients. Not counting the hours, but focused on delivering results. We do not consider them a vendor, but an actual extension of our team.
Andrew Motiwalla
Terra Education
Our Instagram Ads Management Style
Almost all of our clients come to us for one of two main reasons:
It can be difficult to create an engaging video, but 50% of users say they have visited a website because of seeing it in their stories, so you can’t afford to not get involved. It’s easy to get caught up in trying to increase follower numbers and focus on that group of people only, but advertising is a huge part of how you get to that point.
In other words, we believe advertising to a new and relevant audience should come first before spending thousands on beautiful imagery for your page. Instagram advertising is all about brand awareness and capturing new people to engage with your brand. As your ads continue to run, we’ll identify trends for you throughout the week and help you make the changes needed for maximum Instagram ROI.
Our Instagram Ads Philosophy
As you may have realized while reading above, managing your Facebook and Instagram Ad campaigns in tandem will yield you the best results . We are happy to manage just your Instagram Ads, but always recommend we have some sort of management in place for Facebook Ads as well to truly maximize spend and create a full picture of your sales funnel.
Keep in mind: Even if you don’t feel like your business is a prime candidate to be marketing on Instagram, it’s important to do some testing and have a presence to determine for sure. We surprise our clients all the time when it comes to success on the platform.