Pinterest Ads Management Services
Our Pinterest Ads management services take the pressure off of you, the business owner, as our team of industry professionals manage your account.
Just as with all of the ad management we handle, our campaign strategies are entirely designed to meet the needs of our clients and their market conditions. We manage each of our client’s accounts daily and regularly monitor billing thresholds and your budget to make sure we are maximizing return on ad spend. When it comes to Pinterest, this means gaining new audiences, creating brand awareness, and ultimately converting to purchase decisions.
Benefits of Advertising on Pinterest
Increase conversion rates.
Data on Pinterest users reports that those using Pinterest have a higher purchase intent than other social media sites. According to Small Business Trends, 87% of Pinterest users have purchased something because of what they saw on the site. The reason that Pinterest believes there is such a high conversion rate is because consumers go through the entire shopping journey on this one social media site – they start with becoming inspired by a pin and end up purchasing something from this inspiration.
Introduce users to your brand
By strategically placing ads on Pinterest, your business will be able to reach new potential customers. Pinterest users are 47% more likely to be introduced to new products and businesses than on any other social platform, due in part to the nature of the website and how users browse through their home feed (instead of searching directly for a good or a business).
Drive website traffic.
With over 2 billion searches on Pinterest monthly, businesses can easily use Pinterest ads to generate more clicks to their website.
Reach a more niche consumer base.
Pinterest has always been a very popular site for young adult women, and on average companies make above $75,000 a year. By targeting ads to this demographic, businesses are likely to have a higher conversion rate as this audience is more likely to make a purchase or be influenced by an ad. Additionally over the past few years, there has been a huge jump in Gen Z and millennial users on Pinterest. Different pins and topics (ex: Indie Beauty) have been more popular with this audience on Pinterest, making space for more businesses to succeed in their advertising campaigns on the site.
A clear ROI.
Pinterest collects cookies from the device users are using when logging on, including their viewing data as well as where and when they click off the site. This data is fed back to you so you can see how effective your ads are in creating conversions.
Our company has been working with Ten26 Media for over three years. I cannot tell you how impressed I am with this team, not only because we have saved so much year over year because of their optimization skills, but because they go above and beyond. If you’re looking to improve the quality and cost of your campaigns, these guys know their stuff!
Jason and the team at Ten26Media are fantastic. It’s rare to come across an agency that cares about their clients as much as we do, at Mod Girl Marketing. Jason and his team are incredibly talented, genuine, and a joy to work with. You cannot go wrong working with the fabulous team at Ten26Media.
Mod Girl Marketing
Ten26 Media has been an invaluable member of our team. With their expertise, we’re able to enhance our customers’ online experience and increase sales. I’ve worked with a ton of agencies in my career – Ten26’s experience, recommendations, execution and results are among the best I’ve worked with. I cannot recommend them highly enough.
Liberty Home Builders
Ten26 is a shop that goes far above and beyond. We have partnered with them on one project, are adding them to another, and will continue to work with them in the future. They are a SEO/paid firm that we trust has our back and the client’s best interest in mind – always!
Jason and the Ten26 Media team are incredibly knowledgeable in the digital sphere and have been a valuable partner in our marketing efforts. The personal attention and immediate responses from Ten26 make it feel as though we have our own digital media manager on staff. They truly care about the results they drive and continuously strive for greater.
The Webster Apartments
We found TEN26MEDIA when we needed help to provide quality Adwords services for our clients. They proved knowledgeable, diligent, and communicative. More important, they created successful campaigns that delivered for our clients. We are impressed with their creativity and depth of experience, and they are an asset to our agency.
Smart, web-savvy team willing to go the extra mile for their clients. Not counting the hours, but focused on delivering results. We do not consider them a vendor, but an actual extension of our team.
Our Pinterest Ads Management Style
Almost all of our clients come to us for one of two main reasons:
When it comes to creating Pinterest Ads, there are very simple and easy-to-follow instructions set forth by the platform. Unfortunately, this often creates the false-sense that advertising is easy with Pinterest. Since there are a few different options when it comes to creating Pinterest Ads, most businesses follow the same ad format for every advertisement. However, these basic ads do not resonate as much with the newer and younger audiences logging onto Pinterest.
For example, an ad that has a similar look that is viewed by both a male Gen Z and a female millennial will not elicit the same response. Using our style, we help to identify each audience your business would like to reach and create niche campaigns to perfectly target them. This way, your business will receive as many clicks as possible because we push out the right-looking and sounding ads to the corresponding demographic. Again, once the ad is clicked, the likelihood of a conversion is high due to the intent of Pinterest users.
Our Pinterest Ads philosophy
With Pinterest Ads, we believe that conversions can happen easily and quickly if done correctly. Again, as consumers search for inspiration to purchase or create things while browsing, perfectly placed Pinterest Ads can connect you to your ideal target. By using the data collected from Pinterest, we use this knowledge to best reach your consumers. As consumers tend to go through the entire sales funnel while being on this platform, we choose to strategically place these ads on each area of Pinterest to increase conversions.
Pinterest Ads Best Practices
To ensure that your ad will get a good response on the site, it is best to follow Pinterest’s best practices when creating a pin: