Sustainability Sustainability in Digital Advertising: Best Practices and Case Studies As the global push towards sustainability intensifies, the digital advertising industry is facing increasing pressure…Jason J. ZotaraSeptember 7, 2024
Thought Leadership The Role of Visual Search in Modern Marketing In the evolving digital marketing landscape, visual search tools like Google Lens and Pinterest Lens…Jason J. ZotaraAugust 23, 2024
Thought Leadership Integrating Email Marketing with Omnichannel Strategies Introduction In today’s hyper-connected world, consumers expect seamless, personalized interactions with brands across multiple channels.…Jason J. ZotaraAugust 15, 2024
Thought Leadership The Rise of Short-Form Video Content in Marketing Introduction The digital landscape is evolving rapidly, and short-form video content has emerged as a…Jason J. ZotaraAugust 13, 2024
Travel & Tourism How the Paris 2024 Olympics are Boosting the Local Hospitality Industry Introduction The Paris 2024 Olympics are poised to have a significant impact on the local…Jason J. ZotaraAugust 8, 2024
Travel & Tourism The Role of Cultural Tourism in Enhancing the Olympic Experience Introduction The Olympics are more than a global sporting spectacle; they offer a unique opportunity…Jason J. ZotaraAugust 6, 2024
Artificial Intelligence The AI-Powered Advertising Era: Your Guide to Navigating AI in Paid Media The advertising industry is undergoing a seismic shift driven by rapid advancements in artificial intelligence…Jason J. ZotaraJuly 15, 2024
B Corporation The Power of B Corp Status: Leveraging Social and Environmental Impact into Your Marketing Strategy Consumers, as of late, are more and more likely to seek out companies that now…Jason J. ZotaraMay 15, 2024
Thought Leadership Social Media Advertising: Tips & Tricks for Maximizing Success Social media advertising has become a cornerstone of modern marketing strategies. With billions of active…Jason J. ZotaraNovember 7, 2023
Sustainability Introducing the Advertise with Purpose Awards We would like to officially announce our new program, the Advertise with Purpose Awards, where…Jason J. ZotaraOctober 11, 2023