B CorporationSustainability Sustainability and Branding: The Importance of Consistency in B Corp Advertising Sustainable practices have become an integral part of business practices. B Corps are at the…Jason J. ZotaraAugust 10, 2023
B Corporation The Power of B Corp Status: Leveraging Social and Environmental Impact into Your Marketing Strategy Consumers, as of late, are more and more likely to seek out companies that now…Jason J. ZotaraJuly 31, 2023
Google Analytics Advanced Overview of the New Google Analytics 4: Empowering Data-Driven Decisions for Advertisers Google Analytics 4 (GA4) will revolutionize businesses' understanding of analyzing user data for years to…Jason J. ZotaraJune 28, 2023
B CorporationSustainability The Path to B Corp Certification: How to Become A Sustainably Responsible Business Today, businesses are increasingly expected to prioritize sustainability and social responsibility. One way to showcase…Jason J. ZotaraJune 21, 2023
Thought Leadership The Evolving Landscape of AI in Advertising: Balancing Innovation, Ethics, and User Interests The advent of artificial intelligence (AI) has drastically altered advertising, shifting how we, as advertisers,…Jason J. ZotaraJune 14, 2023
Sustainability A Fresh Look At The Future of Sustainable Advertising In today's world, where environmental and social challenges continue to escalate, sustainable advertising has emerged…Jason J. ZotaraJune 7, 2023
Thought Leadership The Power of Personalization in Digital Advertising In the digital world, as we know it, consumers are constantly bombarded with advertisements and…Jason J. ZotaraMay 31, 2023
Travel & Tourism 10 Best Travel Services to Plan Your Next Adventure Traveling is a thrilling experience, but choosing the right travel services for you and your…Jason J. ZotaraMay 24, 2023
Google Ads 10 Common Google Ads Mistakes & How to Avoid Them Google Ads is one of the most effective ways for businesses to reach their target…Jason J. ZotaraMay 17, 2023
Travel & Tourism 5 Eco-Friendly Travel Products for Your Next Trip With more and more people traveling as we head into the summer months, the demand…Jason J. ZotaraMay 10, 2023