The idea of Google Ads is simple:  Showcasing your brand through Google Ads allows your business to be visible to consumers who are searching for products and services that you provide.  By creating a budget specific to your company, Google takes the guesswork out of advertising by using its smart […]
Digital advertising is a valuable tool for businesses big and small. While many trends from the past year will continue to be viable, there are ways to remain competitive while considering impactful ways marketers can stretch their reach and increase sales. Let’s take a look at 22 trends that will […]
google ads bidding
If you have a Google Ad strategy, chances are you’ve been curious about automated bidding. It’s a nuanced topic in the marketing industry with varied, polarizing opinions. You might see one article that swears by the pros of automated bidding, while another highlights only the cons, so what’s the truth? […]
TikTok boasts one billion active users worldwide, with 90% of users using the app on a daily basis. The best part about TikTok compared to other social platforms is that users aren’t hopping on for a quick scroll – they’re spending an average of 52 minutes on TikTok per day. […]
Now that the new year is around the corner, it’s time to take stock of what transpired in digital marketing. This year, most businesses still grappled with restrictions and lockdowns due to the new Covid-19 variants, and marketing specialists continued facing challenges brought on by the pandemic. The lesson? Adapting […]
Breaking into the online marketplace can be a difficult challenge. With so many sites and platforms offering advertising options, all with major companies to compete with, boosting your ecommerce sales does not come easy. Fortunately, a little bit of creativity can go a long way. Consider using these five creative […]
When it comes to advertising, the two powerhouses are, without question, Google and Facebook; however, the two platforms are not created equal when it comes to creating paid ads. The biggest difference? If you want to see success, you utilize Google to advertise to those toward the bottom of your […]
The world of pay-per-click (also known as PPC) advertising can be overwhelming because you have so many options when it comes to where you want to advertise. However, we typically recommend our clients advertise on at least Google or Facebook because of their sheer volume of users. It begs the […]
Our founder Jason J. Zotara was invited back to The Needle Movement Podcast to speak on the agency/client relationship with host Stephen Carl and Wendy Hu of Visual Conductor. These days, most brands work with consultants or agencies to achieve their marketing goals. In this episode, we talk about why […]
A competitive analysis is not just about gaining insight into what your direct competitors are doing digitally – it’s about taking that insight a level deeper and determining what they are and aren’t doing well. Armed with this intel, you can essentially enhance your own strategy by adapting and building […]
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