Digital advertising is a valuable tool for businesses big and small. While many trends from the past year will continue to be viable, there are ways to remain competitive while considering impactful ways marketers can stretch their reach and increase sales. Let’s take a look at 22 trends that will […]
Brands are taking advantage of the growing popularity of TikTok. With over one billion active users around the globe, this flourishing social media platform allows users to explore a wide range of short videos. It seems like just about everyone is represented on TikTok, but how is it different from […]
TikTok boasts one billion active users worldwide, with 90% of users using the app on a daily basis. The best part about TikTok compared to other social platforms is that users aren’t hopping on for a quick scroll – they’re spending an average of 52 minutes on TikTok per day. […]
If you have dreams of becoming the star of a home shopping channel, you can make it come alive in 2022 with Instagram’s newest Live Shopping feature. What once started as a photo-sharing platform has evolved into a dynamic app that hosts various videos, from reels to live stories. In […]
live shopping on social media
There is no better feeling for a shopper than to find the perfect item while simultaneously getting it at a discounted price. For example, imagine looking for the perfect pair of shoes. You compare brands, examine the material, and try them on for comfort and fit. Then you find the […]
October 2021 was a big month for advertisers on Pinterest. Because the platform wanted to increase the amount of advertising on the site, they have introduced new ad features. As an ecommerce advertiser, Pinterest is now back in your toolbox. Keep reading to learn about Pinterest’s new ad features and […]
Social commerce has exploded in the past year, and those who use it know it’s an incredible opportunity to make money with your ecommerce business. In case you’re not familiar, social commerce is when a company features its products on social media, making it possible for consumers to purchase the […]
When it comes to advertising, the two powerhouses are, without question, Google and Facebook; however, the two platforms are not created equal when it comes to creating paid ads. The biggest difference? If you want to see success, you utilize Google to advertise to those toward the bottom of your […]

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