Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV or print ads, and they allow you to reach potential customers in a cost-effective manner. But as time wears on, consumers are becoming resistant to advertisements in all forms — and unlike with the golden age of […]
Being exposed to the agency life for quite some time now, I’ve come to find there are considerable differences in the way PPC strategists operate. From the good, the bad, and the “OMG,” I’ve seen a lot of great work and many things I never want to see again (e.g., […]
PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay, so it’s not the perfect analogy, but you get my point – they are at the core. Keyword targeting alone can make or break a Google search campaign. Get it right, and the return on […]
We won’t lie; it has happened to us, too: we’ve gotten so caught up in the day-to-day PPC optimizations that we missed the forest for the trees. Whether it’s to establish a baseline, to inform a plan of action, or simply because you’re curious about what’s actually going on in […]
As the country starts the path to new normalcy from COVID-19, many businesses are wondering how they will modify their operations, including whether they should still run digital ads. Some of the questions that we are receiving are: Should I keep running digital ads during this period? If so, how […]
Jason J. ZotaraAs the Head of Ten26 Media, Jason works directly with business leaders to create digital advertising strategies that improve return on investment on Google, Facebook, LinkedIn, Instagram, and more. During his downtime, you can find him exploring Colorado with his wife and dog, hanging with friends, or playing […]
PPC (Pay-Per-Click) Advertising has been around for nearly 25 years. Initially started as a research project by Stanford University in 1996, by 1997 more than 400 major brands had implemented it into their marketing strategies. In 2012, Google surpassed $1B in revenue, with 95% of it coming from advertising. The […]
Building out your audiences for Facebook Ads can be difficult, especially if you don’t know where to start. It takes time to really understand your audience, but to speed up the process, we have tips and steps that you can follow! What is a buyer persona? A buyer persona (or […]
The CTA—or call to action—should be one of your main tools in the quest to overcome ad blindness. As we’ll see, an effective CTA can help your ad stand out from all the other distracting elements on the page, giving it a better chance of being seen and interacted with. […]
In our previous posts in this series, we’ve explored the psychological roots of ad blindness. In this post, we’ll turn our attention to ad design itself, providing you with a few tips and tricks you can use right now to design attention-grabbing display ads. One way to overcome ad blindness […]