B CorporationThought Leadership PPC Tips Specific to Benefit Corporations The short of it: Benefit corporations (b-corps) are companies that make a profit while also…Jason J. ZotaraMarch 24, 2022
Thought LeadershipTravel & Tourism Top 10 Digital Advertising Trends the Travel Industry will See in 2022 It’s a brand new year, and for business owners, that means prepping new strategies based…Jason J. ZotaraJanuary 25, 2022
Thought Leadership The Case for Diversification vs. Consistency in Google Ads The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your…Jason J. ZotaraJanuary 21, 2022
Thought Leadership 22 Digital Advertising Trends of 2022 Digital advertising is a valuable tool for businesses big and small. While many trends from…Jason J. ZotaraJanuary 12, 2022
Thought Leadership The Pros and Cons of Automated Bidding in Your Google Ads Strategy If you have a Google Ad strategy, chances are you’ve been curious about automated bidding.…Jason J. ZotaraJanuary 5, 2022
Thought Leadership Live Shopping on Social Media: Everything You Need to Know before 2022 Hits There is no better feeling for a shopper than to find the perfect item while…Jason J. ZotaraNovember 30, 2021
Thought Leadership How Brands Humanize Digital Ad Campaigns To Improve Engagement Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV…Jason J. ZotaraJune 26, 2020
Thought Leadership 5 PPC Skills To Land Your Next Advertising Job Being exposed to the agency life for quite some time now, I’ve come to find…Jason J. ZotaraJune 9, 2020
Inside Look Conquering the Rabbit Hole of Keyword Research PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay,…Jason J. ZotaraMay 28, 2020
Inside Look 5 Insights For A Painless Google Ads Checkup We won’t lie; it has happened to us, too: we’ve gotten so caught up in…Jason J. ZotaraMay 20, 2020