The short of it: Benefit corporations (b-corps) are companies that make a profit, while also working toward the greater good. This could include goals for social, economic, or environmental needs. This status provides directors with legal protection to consider interests other than financial gain when making decisions. In contrast, corporate […]
It’s a brand new year, and for business owners, that means prepping new strategies based on forecasted trends. If you’re in the travel industry, this is now more important than ever since the pandemic has been so up-and-down with recommendations on travel, and consumer opinions have been along for the […]
The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your business to be visible to consumers who are searching for products and services that you provide. By creating a budget specific to your company, Google takes the guesswork out of advertising by using its smart […]
Digital advertising is a valuable tool for businesses big and small. While many trends from the past year will continue to be viable, there are ways to remain competitive while considering impactful ways marketers can stretch their reach and increase sales. Let’s take a look at 22 trends that will […]
If you have a Google Ad strategy, chances are you’ve been curious about automated bidding. It’s a nuanced topic in the marketing industry with varied, polarizing opinions. You might see one article that swears by the pros of automated bidding, while another highlights only the cons, so what’s the truth? […]
There is no better feeling for a shopper than to find the perfect item while simultaneously getting it at a discounted price. For example, imagine looking for the perfect pair of shoes. You compare brands, examine the material, and try them on for comfort and fit. Then you find the […]
Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV or print ads, and they allow you to reach potential customers in a cost-effective manner. But as time wears on, consumers are becoming resistant to advertisements in all forms — and unlike with the golden age of […]
Being exposed to the agency life for quite some time now, I’ve come to find there are considerable differences in the way PPC strategists operate. From the good, the bad, and the “OMG,” I’ve seen a lot of great work and many things I never want to see again (e.g., […]
PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay, so it’s not the perfect analogy, but you get my point – they are at the core. Keyword targeting alone can make or break a Google search campaign. Get it right, and the return on […]
We won’t lie; it has happened to us, too: we’ve gotten so caught up in the day-to-day PPC optimizations that we missed the forest for the trees. Whether it’s to establish a baseline, to inform a plan of action, or simply because you’re curious about what’s actually going on in […]