The way we search for information is undergoing a radical transformation. Traditional search engines, once…
Jason J. ZotaraFebruary 19, 2025
Zero-party data is becoming a cornerstone of effective marketing strategies in an era of increasing…
Jason J. ZotaraJanuary 22, 2025
In an era of fleeting customer attention, remarketing remains one of the most powerful strategies…
Jason J. ZotaraJanuary 14, 2025
Poor ad targeting drains budgets and reduces advertising effectiveness. Instead of engaging relevant audiences, campaigns…
Jason J. ZotaraDecember 22, 2024
First-party data has emerged as the key to creating effective, privacy-compliant campaigns as the advertising…
Jason J. ZotaraDecember 14, 2024
Seasonal trends and events offer brands a rare opportunity to connect with audiences when they…
Jason J. ZotaraNovember 22, 2024
As digital advertising becomes more sophisticated, programmatic advertising has emerged as a critical strategy for…
Jason J. ZotaraNovember 7, 2024
Google Ads is one of the most effective ways for businesses to reach their target…
Jason J. ZotaraMay 17, 2023
The short of it: Benefit corporations (b-corps) are companies that make a profit while also…
Jason J. ZotaraSeptember 15, 2022
