The idea of Google Ads is simple:  Showcasing your brand through Google Ads allows your business to be visible to consumers who are searching for products and services that you provide.  By creating a budget specific to your company, Google takes the guesswork out of advertising by using its smart […]
Digital advertising is a valuable tool for businesses big and small. While many trends from the past year will continue to be viable, there are ways to remain competitive while considering impactful ways marketers can stretch their reach and increase sales. Let’s take a look at 22 trends that will […]
google ads bidding
If you have a Google Ad strategy, chances are you’ve been curious about automated bidding. It’s a nuanced topic in the marketing industry with varied, polarizing opinions. You might see one article that swears by the pros of automated bidding, while another highlights only the cons, so what’s the truth? […]
Brands are taking advantage of the growing popularity of TikTok. With over one billion active users around the globe, this flourishing social media platform allows users to explore a wide range of short videos. It seems like just about everyone is represented on TikTok, but how is it different from […]
TikTok boasts one billion active users worldwide, with 90% of users using the app on a daily basis. The best part about TikTok compared to other social platforms is that users aren’t hopping on for a quick scroll – they’re spending an average of 52 minutes on TikTok per day. […]
If you have dreams of becoming the star of a home shopping channel, you can make it come alive in 2022 with Instagram’s newest Live Shopping feature. What once started as a photo-sharing platform has evolved into a dynamic app that hosts various videos, from reels to live stories. In […]
Live Shopping is quickly becoming the ecommerce trend of 2022, and it makes sense — in a world where streaming is the norm, why wouldn’t online shopping jump on board?  It is being introduced across all of the big social media platforms, but as usual, Facebook is proving to be […]
live shopping on social media
There is no better feeling for a shopper than to find the perfect item while simultaneously getting it at a discounted price. For example, imagine looking for the perfect pair of shoes. You compare brands, examine the material, and try them on for comfort and fit. Then you find the […]
When it comes to increasing your ecommerce sales, an excellent digital marketing strategy is critical. Since all your sales happen online, you need to capture an audience through a variety of digital channels, and even though it can get tiring, keeping up with all the digital marketing trends will help […]
October 2021 was a big month for advertisers on Pinterest. Because the platform wanted to increase the amount of advertising on the site, they have introduced new ad features. As an ecommerce advertiser, Pinterest is now back in your toolbox. Keep reading to learn about Pinterest’s new ad features and […]
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