Thought Leadership The Role of Visual Search in Modern Marketing In the evolving digital marketing landscape, visual search tools like Google Lens and Pinterest Lens…Jason J. ZotaraAugust 23, 2024
Thought Leadership Integrating Email Marketing with Omnichannel Strategies Introduction In today’s hyper-connected world, consumers expect seamless, personalized interactions with brands across multiple channels.…Jason J. ZotaraAugust 15, 2024
Thought Leadership The Rise of Short-Form Video Content in Marketing Introduction The digital landscape is evolving rapidly, and short-form video content has emerged as a…Jason J. ZotaraAugust 13, 2024
Thought Leadership Social Media Advertising: Tips & Tricks for Maximizing Success Social media advertising has become a cornerstone of modern marketing strategies. With billions of active…Jason J. ZotaraNovember 7, 2023
Thought Leadership The Evolving Landscape of AI in Advertising: Balancing Innovation, Ethics, and User Interests The advent of artificial intelligence (AI) has drastically altered advertising, shifting how we, as advertisers,…Jason J. ZotaraJune 14, 2023
Thought Leadership The Power of Personalization in Digital Advertising In the digital world, as we know it, consumers are constantly bombarded with advertisements and…Jason J. ZotaraMay 31, 2023
Google AdsThought Leadership 5 Tips for Getting Started with Google Ads Responsive Search Ads Running a successful Google Ads campaign is like studying for a test. If you’ve attended…Jason J. ZotaraJanuary 15, 2023
Google AnalyticsThought Leadership Beginners Overview of the New Google Analytics 4 If you’ve spent time mastering Universal Analytics, it’s normal for this news to be anxiety-inducing.…Jason J. ZotaraDecember 15, 2022
Google AdsThought Leadership 3 Ways to Use Google Ads Performance Max to Improve Your Ad Campaigns In short, Google Ads are a great place to invest your marketing budget – 63%…Jason J. ZotaraNovember 15, 2022
B CorporationThought Leadership 5 Ways to Advertise Your B Corp Online Conscious consumerism is on the rise, and people are becoming more mindful of where their…Jason J. ZotaraOctober 15, 2022