Google AdsThought Leadership 5 Tips for Getting Started with Google Ads Responsive Search Ads Running a successful Google Ads campaign is like studying for a test. If you’ve attended…Jason J. ZotaraApril 25, 2022
Google AnalyticsThought Leadership Beginners Overview of the New Google Analytics 4 If you’ve spent time mastering Universal Analytics, it’s normal for this news to be anxiety-inducing.…Jason J. ZotaraApril 22, 2022
Google AdsThought Leadership 3 Ways to Use Google Ads Performance Max to Improve Your Ad Campaigns In short, Google Ads are a great place to invest your marketing budget – 63%…Jason J. ZotaraApril 15, 2022
B CorporationThought Leadership 5 Ways to Advertise Your B Corp Online Conscious consumerism is on the rise, and people are becoming more mindful of where their…Jason J. ZotaraMarch 31, 2022
B CorporationThought Leadership PPC Tips Specific to Benefit Corporations The short of it: Benefit corporations (b-corps) are companies that make a profit while also…Jason J. ZotaraMarch 24, 2022
EcommerceThought Leadership How Ecommerce Companies Can Prevail After the Loss of Third-Party Cookies There has been a lot of speculation over if, when, and how exactly Google will…Jason J. ZotaraFebruary 24, 2022
Thought LeadershipTravel & Tourism Top 10 Digital Advertising Trends the Travel Industry will See in 2022 It’s a brand new year, and for business owners, that means prepping new strategies based…Jason J. ZotaraJanuary 25, 2022
Thought Leadership The Case for Diversification vs. Consistency in Google Ads The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your…Jason J. ZotaraJanuary 21, 2022
Thought Leadership 22 Digital Advertising Trends of 2022 Digital advertising is a valuable tool for businesses big and small. While many trends from…Jason J. ZotaraJanuary 12, 2022
Thought Leadership The Pros and Cons of Automated Bidding in Your Google Ads Strategy If you have a Google Ad strategy, chances are you’ve been curious about automated bidding.…Jason J. ZotaraJanuary 5, 2022