Running a successful Google Ads campaign is like studying for a test. If you’ve attended class, done your homework, and completed your study guide, you’re likely to score well, but you may still miss a question or two. Using responsive search ads is like having the ultimate study partner, meaning […]
If you’ve spent time mastering Universal Analytics, it’s normal for this news to be anxiety-inducing. Fortunately, if you have a handle on the current Google Analytics user interface, Google Analytics 4 should be a much quicker learning curve. A bit of background: Formerly known as “App + Web” during its […]
In short, Google Ads are a great place to invest your marketing budget – 63% of searchers have clicked on a Google Ad over the past year, and in 2021, Google Ads delivered an 8:1 return on investment (ROI). However, Google Ads can also be intimidating and confusing for those […]
Conscious consumerism is on the rise, and people are becoming more mindful of where their money goes and how it might impact the world. You’ve already proven your commitment to ethical and sustainable business practices as a certified B Corporation. However, the internet is still filled with brands fighting over […]
The short of it: Benefit corporations (b-corps) are companies that make a profit, while also working toward the greater good. This could include goals for social, economic, or environmental needs. This status provides directors with legal protection to consider interests other than financial gain when making decisions. In contrast, corporate […]
There has been a lot of speculation over if, when, and how exactly Google will move away from third-party cookies. But, at this point, it’s safe to admit to ourselves that it is happening. Our old way of doing business is going away, and now we need to look at […]
It’s a brand new year, and for business owners, that means prepping new strategies based on forecasted trends. If you’re in the travel industry, this is now more important than ever since the pandemic has been so up-and-down with recommendations on travel, and consumer opinions have been along for the […]
The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your business to be visible to consumers who are searching for products and services that you provide. By creating a budget specific to your company, Google takes the guesswork out of advertising by using its smart […]
Digital advertising is a valuable tool for businesses big and small. While many trends from the past year will continue to be viable, there are ways to remain competitive while considering impactful ways marketers can stretch their reach and increase sales. Let’s take a look at 22 trends that will […]
If you have a Google Ad strategy, chances are you’ve been curious about automated bidding. It’s a nuanced topic in the marketing industry with varied, polarizing opinions. You might see one article that swears by the pros of automated bidding, while another highlights only the cons, so what’s the truth? […]