With average Google Ads Costs-per-Click (CPC) rising 15% year-over-year and some industries experiencing increases of…
Jason J. ZotaraJuly 1, 2025
In today’s competitive digital marketing landscape, effective pay-per-click (PPC) management is more critical than ever.…
Jason J. ZotaraJune 7, 2025
LinkedIn has become the premier platform for B2B marketers seeking to reach decision-makers, generate qualified…
Jason J. ZotaraMay 22, 2025
In the race to generate more leads, sales, and visibility, paid media has become a…
Jason J. ZotaraApril 22, 2025
The youngest and most digitally native generation, Gen Alpha, is already making waves in consumer…
Jason J. ZotaraMarch 7, 2025
The digital world has experienced a fundamental change due to voice technology, which operates in…
Jason J. ZotaraFebruary 6, 2025
In the competitive digital landscape, sporadic advertising is no longer sufficient to capture and retain…
Jason J. ZotaraJanuary 29, 2025
Zero-party data is becoming a cornerstone of effective marketing strategies in an era of increasing…
Jason J. ZotaraJanuary 22, 2025
In an era of fleeting customer attention, remarketing remains one of the most powerful strategies…
Jason J. ZotaraJanuary 14, 2025
