When users are shopping on your ecommerce site, one of the most important aspects is what is seen last in the process — your checkout page. Of course, there are many things to consider when trying to ramp up or perfect your ecommerce checkout page, but fortunately, the process can […]
These days, going the ecommerce route is a perfectly viable way of starting your business. You can organize your store online, build up a following, and generate significant profits. Running a brick-and-mortar store is no longer a prerequisite for entrepreneurial success. So, how did all of that happen? Why is […]
Breaking into the online marketplace can be a difficult challenge. With so many sites and platforms offering advertising options, all with major companies to compete with, boosting your ecommerce sales does not come easy. Fortunately, a little bit of creativity can go a long way. Consider using these five creative […]
Utilizing blogging as a way to increase your ecommerce site can sometimes be an overlooked strategy. Because blogs are not directly selling items, it might not seem like you aren’t getting much bang for your buck (or time), and this is particularly true if your product is self-explanatory and you […]
With the rise of remote work in the past year due to the worldwide pandemic, podcasts have taken a front seat in the digital media world. In 2020, over 150 million people listened to podcasts every week. The question is, why are podcasts so popular? For starters, podcasts can be […]
When it comes to advertising, the two powerhouses are, without question, Google and Facebook; however, the two platforms are not created equal when it comes to creating paid ads. The biggest difference? If you want to see success, you utilize Google to advertise to those toward the bottom of your […]
The world of pay-per-click (also known as PPC) advertising can be overwhelming because you have so many options when it comes to where you want to advertise. However, we typically recommend our clients advertise on at least Google or Facebook because of their sheer volume of users. It begs the […]
This idea is not new; however, the term “natural language search” has become more popular in recent months. The idea is simple: Searchers ask full questions when searching online, not just keywords, so your ads should reflect this way of searching.  For example, in the past you would see a […]
Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV or print ads, and they allow you to reach potential customers in a cost-effective manner. But as time wears on, consumers are becoming resistant to advertisements in all forms — and unlike with the golden age of […]
Being exposed to the agency life for quite some time now, I’ve come to find there are considerable differences in the way PPC strategists operate. From the good, the bad, and the “OMG,” I’ve seen a lot of great work and many things I never want to see again (e.g., […]

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