Now that the new year is around the corner, it’s time to take stock of what transpired in digital marketing. This year, most businesses still grappled with restrictions and lockdowns due to the new Covid-19 variants, and marketing specialists continued facing challenges brought on by the pandemic. The lesson? Adapting […]
When users are shopping on your ecommerce site, one of the most important aspects is what is seen last in the process — your checkout page. Of course, there are many things to consider when trying to ramp up or perfect your ecommerce checkout page, but fortunately, the process can […]
These days, going the ecommerce route is a perfectly viable way of starting your business. You can organize your store online, build up a following, and generate significant profits. Running a brick-and-mortar store is no longer a prerequisite for entrepreneurial success. So, how did all of that happen? Why is […]
Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV or print ads, and they allow you to reach potential customers in a cost-effective manner. But as time wears on, consumers are becoming resistant to advertisements in all forms — and unlike with the golden age of […]
Being exposed to the agency life for quite some time now, I’ve come to find there are considerable differences in the way PPC strategists operate. From the good, the bad, and the “OMG,” I’ve seen a lot of great work and many things I never want to see again (e.g., […]
PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay, so it’s not the perfect analogy, but you get my point – they are at the core. Keyword targeting alone can make or break a Google search campaign. Get it right, and the return on […]
We won’t lie; it has happened to us, too: we’ve gotten so caught up in the day-to-day PPC optimizations that we missed the forest for the trees. Whether it’s to establish a baseline, to inform a plan of action, or simply because you’re curious about what’s actually going on in […]
Our founder Jason Zotara, who was recently dubbed “the king of ads” by industry insiders, joins marketing consultant Stephen Carl for The Needle Movement Podcast. During this episode of the podcast, they have a detailed discussion about paid digital advertising, where Jason shares insights to help brands right now. He’ll […]
As the country starts the path to new normalcy from COVID-19, many businesses are wondering how they will modify their operations, including whether they should still run digital ads.  Some of the questions that we are receiving are: Should I keep running digital ads during this period? If so, how […]
Jason J. ZotaraAs the Head of Ten26 Media, Jason works directly with business leaders to create digital advertising strategies that improve return on investment on Google, Facebook, LinkedIn, Instagram, and more. During his downtime, you can find him exploring Colorado with his wife and dog, hanging with friends, or playing […]
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