October 2021 was a big month for advertisers on Pinterest. Because the platform wanted to increase the amount of advertising on the site, they have introduced new ad features. As an ecommerce advertiser, Pinterest is now back in your toolbox. Keep reading to learn about Pinterest’s new ad features and […]
Now that the new year is around the corner, it’s time to take stock of what transpired in digital marketing. This year, most businesses still grappled with restrictions and lockdowns due to the new Covid-19 variants, and marketing specialists continued facing challenges brought on by the pandemic. The lesson? Adapting […]
Social commerce has exploded in the past year, and those who use it know it’s an incredible opportunity to make money with your ecommerce business. In case you’re not familiar, social commerce is when a company features its products on social media, making it possible for consumers to purchase the […]
If you’re looking to step up your ecommerce marketing game, look no further than TikTok, the video app that took over the world when the COVID-19 pandemic hit. People of all ages downloaded the app on their phones to help the time pass and shine some light into an otherwise […]
Breaking into the online marketplace can be a difficult challenge. With so many sites and platforms offering advertising options, all with major companies to compete with, boosting your ecommerce sales does not come easy. Fortunately, a little bit of creativity can go a long way. Consider using these five creative […]
May 18, 2021 – Ten26 Media announces their newest initiative, Add to Bag, expanding their pay-per-click (PPC) services to focus specifically on eCommerce businesses and Shopify stores. By combining leading creative and media capabilities with a more personalized one-on-one approach, Shopify stores can increase revenue and reduce costs faster than […]
With the rise of remote work in the past year due to the worldwide pandemic, podcasts have taken a front seat in the digital media world. In 2020, over 150 million people listened to podcasts every week. The question is, why are podcasts so popular? For starters, podcasts can be […]
When it comes to advertising, the two powerhouses are, without question, Google and Facebook; however, the two platforms are not created equal when it comes to creating paid ads. The biggest difference? If you want to see success, you utilize Google to advertise to those toward the bottom of your […]
Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV or print ads, and they allow you to reach potential customers in a cost-effective manner. But as time wears on, consumers are becoming resistant to advertisements in all forms — and unlike with the golden age of […]
Being exposed to the agency life for quite some time now, I’ve come to find there are considerable differences in the way PPC strategists operate. From the good, the bad, and the “OMG,” I’ve seen a lot of great work and many things I never want to see again (e.g., […]
