Running a successful Google Ads campaign is like studying for a test. If you’ve attended class, done your homework, and completed your study guide, you’re likely to score well, but you may still miss a question or two. Using responsive search ads is like having the ultimate study partner, meaning […]
In short, Google Ads are a great place to invest your marketing budget – 63% of searchers have clicked on a Google Ad over the past year, and in 2021, Google Ads delivered an 8:1 return on investment (ROI). However, Google Ads can also be intimidating and confusing for those […]
The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your business to be visible to consumers who are searching for products and services that you provide. By creating a budget specific to your company, Google takes the guesswork out of advertising by using its smart […]
If you have a Google Ad strategy, chances are you’ve been curious about automated bidding. It’s a nuanced topic in the marketing industry with varied, polarizing opinions. You might see one article that swears by the pros of automated bidding, while another highlights only the cons, so what’s the truth? […]
The world of pay-per-click (also known as PPC) advertising can be overwhelming because you have so many options when it comes to where you want to advertise. However, we typically recommend our clients advertise on at least Google or Facebook because of their sheer volume of users. It begs the […]
This idea is not new; however, the term “natural language search” has become more popular in recent months. The idea is simple: Searchers ask full questions when searching online, not just keywords, so your ads should reflect this way of searching. For example, in the past you would see a […]
A competitive analysis is not just about gaining insight into what your direct competitors are doing digitally – it’s about taking that insight a level deeper and determining what they are and aren’t doing well. Armed with this intel, you can essentially enhance your own strategy by adapting and building […]
There is no doubt that the Google Ads campaign strategy development portion of our engagements is the core of our business, as well as a competitive advantage for our clients and agency partners. Starting next Wednesday, May 20th, our Founder Jason J. Zotara will provide an inside look at how […]