Google AdsThought Leadership 5 Tips for Getting Started with Google Ads Responsive Search Ads Running a successful Google Ads campaign is like studying for a test. If you’ve attended…Jason J. ZotaraApril 25, 2022
Google AdsThought Leadership 3 Ways to Use Google Ads Performance Max to Improve Your Ad Campaigns In short, Google Ads are a great place to invest your marketing budget – 63%…Jason J. ZotaraApril 15, 2022
Thought Leadership The Case for Diversification vs. Consistency in Google Ads The idea of Google Ads is simple: Showcasing your brand through Google Ads allows your…Jason J. ZotaraJanuary 21, 2022
Thought Leadership The Pros and Cons of Automated Bidding in Your Google Ads Strategy If you have a Google Ad strategy, chances are you’ve been curious about automated bidding.…Jason J. ZotaraJanuary 5, 2022
Thought Leadership How to Strike a Balance Between Facebook and Google Ads The world of pay-per-click (also known as PPC) advertising can be overwhelming because you have…Jason J. ZotaraFebruary 17, 2021
Thought Leadership How to Optimize Your Google Ads for Natural Language Search This idea is not new; however, the term “natural language search” has become more popular…Jason J. ZotaraFebruary 2, 2021
Inside Look Informing A Winning Google Ads Strategy With Competitive Analysis A competitive analysis is not just about gaining insight into what your direct competitors are…Jason J. ZotaraJune 4, 2020
Inside Look An Inside Look: Google Ads Strategy There is no doubt that the Google Ads campaign strategy development portion of our engagements…Jason J. ZotaraMay 13, 2020