A competitive analysis is not just about gaining insight into what your direct competitors are doing digitally – it’s about taking that insight a level deeper and determining what they are and aren’t doing well. Armed with this intel, you can essentially enhance your own strategy by adapting and building […]
PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay, so it’s not the perfect analogy, but you get my point – they are at the core. Keyword targeting alone can make or break a Google search campaign. Get it right, and the return on […]
We won’t lie; it has happened to us, too: we’ve gotten so caught up in the day-to-day PPC optimizations that we missed the forest for the trees. Whether it’s to establish a baseline, to inform a plan of action, or simply because you’re curious about what’s actually going on in […]
There is no doubt that the Google Ads campaign strategy development portion of our engagements is the core of our business, as well as a competitive advantage for our clients and agency partners. Starting next Wednesday, May 20th, our Founder Jason J. Zotara will provide an inside look at how […]
Our main objective at Ten26 Media is to increase revenue for our clients. Whether it’s a brand, product, or service, our strategy is to convert the traffic we are driving to a specific website or pay-per-click (PPC) landing page at a high rate. The most effective way to accomplish this […]
Creativity is at the core of what we do at Ten26 Media. We believe this separates ourselves from other pay-per-click (PPC) agencies, and it’s part of the secret sauce to writing effective PPC ads. When it comes to creating ads, the objective is to get to the heart of what […]