Our founder Jason J. Zotara was invited back to The Needle Movement Podcast to speak on the agency/client relationship with host Stephen Carl and Wendy Hu of Visual Conductor. These days, most brands work with consultants or agencies to achieve their marketing goals. In this episode, we talk about why […]
This idea is not new; however, the term “natural language search” has become more popular in recent months. The idea is simple: Searchers ask full questions when searching online, not just keywords, so your ads should reflect this way of searching.  For example, in the past you would see a […]
There is no doubt that the Google Ads campaign strategy development portion of our engagements is the core of our business, as well as a competitive advantage for our clients and agency partners.  Starting next Wednesday, May 20th, our Founder Jason J. Zotara will provide an inside look at how […]