The idea of Google Ads is simple:  Showcasing your brand through Google Ads allows your business to be visible to consumers who are searching for products and services that you provide.  By creating a budget specific to your company, Google takes the guesswork out of advertising by using its smart […]
Digital advertising is a valuable tool for businesses big and small. While many trends from the past year will continue to be viable, there are ways to remain competitive while considering impactful ways marketers can stretch their reach and increase sales. Let’s take a look at 22 trends that will […]
google ads bidding
If you have a Google Ad strategy, chances are you’ve been curious about automated bidding. It’s a nuanced topic in the marketing industry with varied, polarizing opinions. You might see one article that swears by the pros of automated bidding, while another highlights only the cons, so what’s the truth? […]
live shopping on social media
There is no better feeling for a shopper than to find the perfect item while simultaneously getting it at a discounted price. For example, imagine looking for the perfect pair of shoes. You compare brands, examine the material, and try them on for comfort and fit. Then you find the […]
May 18, 2021 – Ten26 Media announces their newest initiative, Add to Bag, expanding their pay-per-click (PPC) services to focus specifically on eCommerce businesses and Shopify stores. By combining leading creative and media capabilities with a more personalized one-on-one approach, Shopify stores can increase revenue and reduce costs faster than […]
When it comes to advertising, the two powerhouses are, without question, Google and Facebook; however, the two platforms are not created equal when it comes to creating paid ads. The biggest difference? If you want to see success, you utilize Google to advertise to those toward the bottom of your […]
This idea is not new; however, the term “natural language search” has become more popular in recent months. The idea is simple: Searchers ask full questions when searching online, not just keywords, so your ads should reflect this way of searching.  For example, in the past you would see a […]
A competitive analysis is not just about gaining insight into what your direct competitors are doing digitally – it’s about taking that insight a level deeper and determining what they are and aren’t doing well. Armed with this intel, you can essentially enhance your own strategy by adapting and building […]
There is no doubt that the Google Ads campaign strategy development portion of our engagements is the core of our business, as well as a competitive advantage for our clients and agency partners.  Starting next Wednesday, May 20th, our Founder Jason J. Zotara will provide an inside look at how […]
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