Running a successful Google Ads campaign is like studying for a test. If you’ve attended class, done your homework, and completed your study guide, you’re likely to score well, but you may still miss a question or two. Using responsive search ads is like having the ultimate study partner, meaning […]
In short, Google Ads are a great place to invest your marketing budget – 63% of searchers have clicked on a Google Ad over the past year, and in 2021, Google Ads delivered an 8:1 return on investment (ROI).  However, Google Ads can also be intimidating and confusing for those […]
Conscious consumerism is on the rise, and people are becoming more mindful of where their money goes and how it might impact the world. You’ve already proven your commitment to ethical and sustainable business practices as a certified B Corporation.  However, the internet is still filled with brands fighting over […]
ppc-for-bcorps
The short of it: Benefit corporations (b-corps) are companies that make a profit, while also working toward the greater good. This could include goals for social, economic, or environmental needs. This status provides directors with legal protection to consider interests other than financial gain when making decisions. In contrast, corporate […]
Like most industries, the travel sector has seen a dramatic decline throughout the pandemic. From lockdowns and work from home mandates to vaccine and testing requirements, companies have had a barrage of obstacles to overcome. At last, the tide is changing and after years of standing still, people are ready […]
It’s a brand new year, and for business owners, that means prepping new strategies based on forecasted trends. If you’re in the travel industry, this is now more important than ever since the pandemic has been so up-and-down with recommendations on travel, and consumer opinions have been along for the […]
The idea of Google Ads is simple:  Showcasing your brand through Google Ads allows your business to be visible to consumers who are searching for products and services that you provide.  By creating a budget specific to your company, Google takes the guesswork out of advertising by using its smart […]
Digital advertising is a valuable tool for businesses big and small. While many trends from the past year will continue to be viable, there are ways to remain competitive while considering impactful ways marketers can stretch their reach and increase sales. Let’s take a look at 22 trends that will […]
google ads bidding
If you have a Google Ad strategy, chances are you’ve been curious about automated bidding. It’s a nuanced topic in the marketing industry with varied, polarizing opinions. You might see one article that swears by the pros of automated bidding, while another highlights only the cons, so what’s the truth? […]
live shopping on social media
There is no better feeling for a shopper than to find the perfect item while simultaneously getting it at a discounted price. For example, imagine looking for the perfect pair of shoes. You compare brands, examine the material, and try them on for comfort and fit. Then you find the […]

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