Breaking into the online marketplace can be a difficult challenge. With so many sites and platforms offering advertising options, all with major companies to compete with, boosting your ecommerce sales does not come easy. Fortunately, a little bit of creativity can go a long way. Consider using these five creative […]
With the rise of remote work in the past year due to the worldwide pandemic, podcasts have taken a front seat in the digital media world. In 2020, over 150 million people listened to podcasts every week. The question is, why are podcasts so popular? For starters, podcasts can be […]
When it comes to advertising, the two powerhouses are, without question, Google and Facebook; however, the two platforms are not created equal when it comes to creating paid ads. The biggest difference? If you want to see success, you utilize Google to advertise to those toward the bottom of your […]
Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV or print ads, and they allow you to reach potential customers in a cost-effective manner. But as time wears on, consumers are becoming resistant to advertisements in all forms — and unlike with the golden age of […]
Being exposed to the agency life for quite some time now, I’ve come to find there are considerable differences in the way PPC strategists operate. From the good, the bad, and the “OMG,” I’ve seen a lot of great work and many things I never want to see again (e.g., […]
PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay, so it’s not the perfect analogy, but you get my point – they are at the core. Keyword targeting alone can make or break a Google search campaign. Get it right, and the return on […]
We won’t lie; it has happened to us, too: we’ve gotten so caught up in the day-to-day PPC optimizations that we missed the forest for the trees. Whether it’s to establish a baseline, to inform a plan of action, or simply because you’re curious about what’s actually going on in […]
Our founder Jason Zotara, who was recently dubbed “the king of ads” by industry insiders, joins marketing consultant Stephen Carl for The Needle Movement Podcast. During this episode of the podcast, they have a detailed discussion about paid digital advertising, where Jason shares insights to help brands right now. He’ll […]
As the country starts the path to new normalcy from COVID-19, many businesses are wondering how they will modify their operations, including whether they should still run digital ads.  Some of the questions that we are receiving are: Should I keep running digital ads during this period? If so, how […]
Jason J. ZotaraAs the Head of Ten26 Media, Jason works directly with business leaders to create digital advertising strategies that improve return on investment on Google, Facebook, LinkedIn, Instagram, and more. During his downtime, you can find him exploring Colorado with his wife and dog, hanging with friends, or playing […]

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