Utilizing blogging as a way to increase your ecommerce site can sometimes be an overlooked strategy. Because blogs are not directly selling items, it might not seem like you aren’t getting much bang for your buck (or time), and this is particularly true if your product is self-explanatory and you don’t feel much education is needed. However, boosting your website’s search ranking on Google will make a difference in the long run.
When a website is ranking higher on a search results page, an increase in direct traffic to the website is imminent. So how do you get creative and make blogging worth your while? Below are five different content ideas and types for ecommerce blog success:
1. Utilize Quora Answers for ideas (and double the visibility!)
Another great way to create content for your blog is by searching through Quora. Quora is a question-and-answer website where questions are asked, answered, followed, and edited by Internet users. Using Quora is a great tool to find creative ideas for your blog because you can search through questions that people are asking based around your brand’s industry, products, and even potentially your actual business.
Once you have found questions that relate to your business, you can answer the questions both directly on Quora and base blog posts around what you see. In other words, you can earn double the number of views.
The best way to use Quora to create ecommerce blog content is to first create a blog post on your website answering a question you see related to your industry and then link back to that blog post on Quora. Below is a great example of a blog post linked with an answer:
2. Use the Google Keyword Planner
The first and most direct way to create content for your blog is by using the Google Keyword Planner. By including different keywords that are related to your business with high search volumes in your blog posts, it will improve your search ranking and help ensure that your content is optimized for readers first and search engines second.
Using the Google keyword planner gives you a lot of creative ideas when it comes to crafting blog posts. Instead of choosing a specific topic, the keyword planner will help you with different ideas. For example, if you are in the sunglasses business and are struggling to think of something to write, the keyword planner might offer keywords like “sun protection”, “SPF”, or “skin cancer.” So, instead of writing directly about your product, you can craft a blog centered around the different ways to prevent sun damage. You can include all of the keywords Google provided you, write a new and refreshing post, and continue to increase your ecommerce business’ traffic.
3. Content that informs your audience
When blog posts feel like a direct sales pitch, readers will no longer pay attention. Blog posts are meant to provide value to those reading it. Be sure that you are informing your audience on something they care about, and at the end of the blog post, make sure that you have a call-to-action button (more specifically, a link to your store so that readers can shop immediately!).
4. Content that shows brand values and identity
Showing your brand’s identity and beliefs through blog posts is another great way to connect with your customers, and it is particularly important for an ecommerce blog. In this new era of marketing, customers like to know what a brand stands for before purchasing from them.
The makeup company Glossier does this well by creating a blog post centered on why they believe in racial equality. As such a hot topic right now in the world, writing about why you believe in the equality of all people no matter their skin type can mean a lot to potential customers, especially if you can relate it back to your business to prove your beliefs as Glossier does.
5. Educational with a call to action
Another great option for a blog post could be something educational. By writing about something that can open the readers eyes to something they did not know about or weren’t expecting to come across on your ecommerce site, you can pique their interest. Again, try to relate it back to your ecommerce business and add in a call-to-action button at the end of the post.
For example, if you own a clothing line, a great blog post that will inform your audience could be why potential customers should shop at small t-shirt companies vs. large corporations. This will give readers insight into why supporting small businesses is more beneficial to the customer and the company.
In the end, writing blog posts to increase ecommerce success is an easy and free tool. By following the different ideas for creating content above, your website’s traffic and sales will increase and you’ll only want to increase your output of creative posts. Happy writing!
As the Head of Ten26 Media, Jason works directly with business leaders to create digital advertising strategies that improve return on investment on Google, Facebook, LinkedIn, Instagram, and more. During his downtime, you can find him exploring Colorado with his wife and dog, hanging with friends, or playing football.