If you have a Google Ad strategy, chances are you’ve been curious about automated bidding. It’s a nuanced topic in the marketing industry with varied, polarizing opinions. You might see one article that swears by the pros of automated bidding, while another highlights only the cons, so what’s the truth? […]
Brands are taking advantage of the growing popularity of TikTok. With over one billion active users around the globe, this flourishing social media platform allows users to explore a wide range of short videos. It seems like just about everyone is represented on TikTok, but how is it different from […]
TikTok boasts one billion active users worldwide, with 90% of users using the app on a daily basis. The best part about TikTok compared to other social platforms is that users aren’t hopping on for a quick scroll – they’re spending an average of 52 minutes on TikTok per day. […]
If you have dreams of becoming the star of a home shopping channel, you can make it come alive in 2022 with Instagram’s newest Live Shopping feature. What once started as a photo-sharing platform has evolved into a dynamic app that hosts various videos, from reels to live stories. In […]
Live Shopping is quickly becoming the ecommerce trend of 2022, and it makes sense — in a world where streaming is the norm, why wouldn’t online shopping jump on board? It is being introduced across all of the big social media platforms, but as usual, Facebook is proving to be […]
There is no better feeling for a shopper than to find the perfect item while simultaneously getting it at a discounted price. For example, imagine looking for the perfect pair of shoes. You compare brands, examine the material, and try them on for comfort and fit. Then you find the […]
When it comes to increasing your ecommerce sales, an excellent digital marketing strategy is critical. Since all your sales happen online, you need to capture an audience through a variety of digital channels, and even though it can get tiring, keeping up with all the digital marketing trends will help […]
October 2021 was a big month for advertisers on Pinterest. Because the platform wanted to increase the amount of advertising on the site, they have introduced new ad features. As an ecommerce advertiser, Pinterest is now back in your toolbox. Keep reading to learn about Pinterest’s new ad features and […]
Now that the new year is around the corner, it’s time to take stock of what transpired in digital marketing. This year, most businesses still grappled with restrictions and lockdowns due to the new Covid-19 variants, and marketing specialists continued facing challenges brought on by the pandemic. The lesson? Adapting […]
Social commerce has exploded in the past year, and those who use it know it’s an incredible opportunity to make money with your ecommerce business. In case you’re not familiar, social commerce is when a company features its products on social media, making it possible for consumers to purchase the […]