If you have a Google Ad strategy, chances are you’ve been curious about automated bidding. It’s a nuanced topic in the marketing industry with varied, polarizing opinions. You might see one article that swears by the pros of automated bidding, while another highlights only the cons, so what’s the truth? […]
When it comes to increasing your ecommerce sales, an excellent digital marketing strategy is critical. Since all your sales happen online, you need to capture an audience through a variety of digital channels, and even though it can get tiring, keeping up with all the digital marketing trends will help […]
Now that the new year is around the corner, it’s time to take stock of what transpired in digital marketing. This year, most businesses still grappled with restrictions and lockdowns due to the new Covid-19 variants, and marketing specialists continued facing challenges brought on by the pandemic. The lesson? Adapting […]