Podcast Listen: A B!tch Session on the Agency/Client Relationship Our founder Jason J. Zotara was invited back to The Needle Movement Podcast to speak…Jason J. ZotaraFebruary 15, 2021
Thought Leadership How to Optimize Your Google Ads for Natural Language Search This idea is not new; however, the term “natural language search” has become more popular…Jason J. ZotaraFebruary 2, 2021
Thought Leadership How Brands Humanize Digital Ad Campaigns To Improve Engagement Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV…Jason J. ZotaraJune 26, 2020
Thought Leadership 5 PPC Skills To Land Your Next Advertising Job Being exposed to the agency life for quite some time now, I’ve come to find…Jason J. ZotaraJune 9, 2020
Inside Look Informing A Winning Google Ads Strategy With Competitive Analysis A competitive analysis is not just about gaining insight into what your direct competitors are…Jason J. ZotaraJune 4, 2020
Inside Look Conquering the Rabbit Hole of Keyword Research PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay,…Jason J. ZotaraMay 28, 2020
Inside Look 5 Insights For A Painless Google Ads Checkup We won’t lie; it has happened to us, too: we’ve gotten so caught up in…Jason J. ZotaraMay 20, 2020
Inside Look An Inside Look: Google Ads Strategy There is no doubt that the Google Ads campaign strategy development portion of our engagements…Jason J. ZotaraMay 13, 2020
PodcastSpeaking Engagement Don’t Freak Out: A Digital Marketing Conversation with Jason Zotara Our founder Jason Zotara, who was recently dubbed "the king of ads" by industry insiders,…Jason J. ZotaraApril 23, 2020
Company Events Gaining support with digital advertising in the time of COVID-19 As the country starts the path to new normalcy from COVID-19, many businesses are wondering…Jason J. ZotaraApril 21, 2020