This idea is not new; however, the term “natural language search” has become more popular in recent months. The idea is simple: Searchers ask full questions when searching online, not just keywords, so your ads should reflect this way of searching. For example, in the past you would see a […]
Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV or print ads, and they allow you to reach potential customers in a cost-effective manner. But as time wears on, consumers are becoming resistant to advertisements in all forms — and unlike with the golden age of […]
Being exposed to the agency life for quite some time now, I’ve come to find there are considerable differences in the way PPC strategists operate. From the good, the bad, and the “OMG,” I’ve seen a lot of great work and many things I never want to see again (e.g., […]
A competitive analysis is not just about gaining insight into what your direct competitors are doing digitally – it’s about taking that insight a level deeper and determining what they are and aren’t doing well. Armed with this intel, you can essentially enhance your own strategy by adapting and building […]
PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay, so it’s not the perfect analogy, but you get my point – they are at the core. Keyword targeting alone can make or break a Google search campaign. Get it right, and the return on […]
We won’t lie; it has happened to us, too: we’ve gotten so caught up in the day-to-day PPC optimizations that we missed the forest for the trees. Whether it’s to establish a baseline, to inform a plan of action, or simply because you’re curious about what’s actually going on in […]
There is no doubt that the Google Ads campaign strategy development portion of our engagements is the core of our business, as well as a competitive advantage for our clients and agency partners. Starting next Wednesday, May 20th, our Founder Jason J. Zotara will provide an inside look at how […]
Our founder Jason Zotara, who was recently dubbed “the king of ads” by industry insiders, joins marketing consultant Stephen Carl for The Needle Movement Podcast. During this episode of the podcast, they have a detailed discussion about paid digital advertising, where Jason shares insights to help brands right now. He’ll […]
As the country starts the path to new normalcy from COVID-19, many businesses are wondering how they will modify their operations, including whether they should still run digital ads. Some of the questions that we are receiving are: Should I keep running digital ads during this period? If so, how […]
Jason J. ZotaraAs the Head of Ten26 Media, Jason works directly with business leaders to create digital advertising strategies that improve return on investment on Google, Facebook, LinkedIn, Instagram, and more. During his downtime, you can find him exploring Colorado with his wife and dog, hanging with friends, or playing […]