When it comes to advertising, the two powerhouses are, without question, Google and Facebook; however,…
Jason J. ZotaraSeptember 15, 2020
The world of pay-per-click (also known as PPC) advertising can be overwhelming because you have…
Jason J. ZotaraAugust 15, 2020
Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV…
Jason J. ZotaraJuly 15, 2020
Being exposed to the agency life for quite some time now, I’ve come to find…
Jason J. ZotaraJune 15, 2020
A competitive analysis is not just about gaining insight into what your direct competitors are…
Jason J. ZotaraMay 15, 2020
PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay,…
Jason J. ZotaraApril 15, 2020
Our founder Jason Zotara, who was recently dubbed "the king of ads" by industry insiders,…
Jason J. ZotaraApril 1, 2020
We won’t lie; it has happened to us, too: we’ve gotten so caught up in…
Jason J. ZotaraMarch 15, 2020
PPC (Pay-Per-Click) Advertising has been around for nearly 25 years. Initially started as a research…
Jason J. ZotaraMarch 1, 2020
There is no doubt that the Google Ads campaign strategy development portion of our engagements…
Jason J. ZotaraFebruary 15, 2020