Speaking EngagementVideo The Farley Show: Interview with Jason J. Zotara Jason J. ZotaraMarch 31, 2020
Thought Leadership Why PPC Advertising is Important for Your Business PPC (Pay-Per-Click) Advertising has been around for nearly 25 years. Initially started as a research…Jason J. ZotaraMarch 9, 2020
Thought Leadership How To Build Effective Buyer Personas for Facebook Ads Building out your audiences for Facebook Ads can be difficult, especially if you don’t know…Jason J. ZotaraOctober 29, 2019
Thought Leadership 5 Ways to Create the Perfect CTA for Your Ads The CTA—or call to action—should be one of your main tools in the quest to…Jason J. ZotaraSeptember 8, 2019
Thought Leadership 7 Design Best Practices for Improving Your Display Ads In our previous posts in this series, we’ve explored the psychological roots of ad blindness.…Jason J. ZotaraAugust 22, 2019
Thought Leadership How to Leverage Human Psychology to Overcome Ad Blindness It’s a harsh reality, but the fact of the matter is, many people don’t like…Jason J. ZotaraJuly 17, 2019
Thought Leadership 5 Indispensable Strategies for Overcoming Ad Blindness Ad blindness, or banner blindness, can demoralize a marketing team as it causes ROI to…Jason J. ZotaraJuly 10, 2019
Thought Leadership Should You Hire an Advertising Agency or Build An In-House Team? Anyone who manages marketing or advertising for their company has battled with the decision of…Jason J. ZotaraJune 20, 2019
Speaking EngagementVideo Advanced PPC Discussion at SearchCon [VIDEO] For most of my career, I've been more of a "behind the scenes" type of…Jason J. ZotaraApril 24, 2019
PodcastSpeaking Engagement The Pop Cult Podcast: On Air with Ten26 Media Earlier this month I had the pleasure of participating in the Pop Cult podcast at…Jason J. ZotaraMarch 30, 2019