PPC (Pay-Per-Click) Advertising has been around for nearly 25 years. Initially started as a research…
Jason J. ZotaraMarch 9, 2020
Building out your audiences for Facebook Ads can be difficult, especially if you don’t know…
Jason J. ZotaraOctober 29, 2019
The CTA—or call to action—should be one of your main tools in the quest to…
Jason J. ZotaraSeptember 8, 2019
In our previous posts in this series, we’ve explored the psychological roots of ad blindness.…
Jason J. ZotaraAugust 22, 2019
It’s a harsh reality, but the fact of the matter is, many people don’t like…
Jason J. ZotaraJuly 17, 2019
Ad blindness, or banner blindness, can demoralize a marketing team as it causes ROI to…
Jason J. ZotaraJuly 10, 2019
Anyone who manages marketing or advertising for their company has battled with the decision of…
Jason J. ZotaraJune 20, 2019
For most of my career, I've been more of a "behind the scenes" type of…
Jason J. ZotaraApril 24, 2019
Earlier this month I had the pleasure of participating in the Pop Cult podcast at…
Jason J. ZotaraMarch 30, 2019
