When it comes to advertising, the two powerhouses are, without question, Google and Facebook; however, the two platforms are not created equal when it comes to creating paid ads. The biggest difference? If you want to see success, you utilize Google to advertise to those toward the bottom of your […]
The world of pay-per-click (also known as PPC) advertising can be overwhelming because you have so many options when it comes to where you want to advertise. However, we typically recommend our clients advertise on at least Google or Facebook because of their sheer volume of users. It begs the […]
Our founder Jason J. Zotara was invited back to The Needle Movement Podcast to speak on the agency/client relationship with host Stephen Carl and Wendy Hu of Visual Conductor. These days, most brands work with consultants or agencies to achieve their marketing goals. In this episode, we talk about why […]
This idea is not new; however, the term “natural language search” has become more popular in recent months. The idea is simple: Searchers ask full questions when searching online, not just keywords, so your ads should reflect this way of searching. For example, in the past you would see a […]