Building out your audiences for Facebook Ads can be difficult, especially if you don’t know where to start. It takes time to really understand your audience, but to speed up the process, we have tips and steps that you can follow! What is a buyer persona? A buyer persona (or customer avatar) is a fictional…
DetailsThe CTA—or call to action—should be one of your main tools in the quest to overcome ad blindness. As we’ll see, an effective CTA can help your ad stand out from all the other distracting elements on the page, giving it a better chance of being seen and interacted with. But what makes for a…
DetailsIn our previous posts in this series, we’ve explored the psychological roots of ad blindness. In this post, we’ll turn our attention to ad design itself, providing you with a few tips and tricks you can use right now to design attention-grabbing display ads. One way to overcome ad blindness is to veer slightly from…
DetailsOur agency founder Jason is presenting ‘How to Create Target Audiences on Facebook Ads Using Organic Website Data‘ at The Denver Search Engine Optimization Meetup Group Monthly Event this Thursday at 11:45am! Come network with local SEOs, webmasters, and agency folks. The Denver SEO Meetup is a place to learn, drink beer, network, and share…
DetailsAre you looking for a sales position that offers competitive pay, an ideal work/life balance, and personal satisfaction? We are seeking a motivated Sales Representative to join our team! As a Sales Representative at Ten26 Media, you will be responsible for B2B sales activities. You will identify businesses across the country that would benefit from…
DetailsFacebook’s News Feed Ads Are Changing Facebook will soon tweak the creative restrictions to ads in its mobile News Feed. The changes will shrink the amount of text and the image size, which marketers say should improve ad copy overall but would be burdensome. Read more: https://digiday.com/marketing/facebooks-news-feed-ads-changing/ Google Revamps Environment and Position Targeting for Display and…
DetailsIt’s a harsh reality, but the fact of the matter is, many people don’t like ads. Everyone reading this is a consumer who has had to contend with an annoying ad from time to time. Even those of us who earn our livings from advertising (cough) must admit that ads can be a bit…aggressive, at…
DetailsAd blindness, or banner blindness, can demoralize a marketing team as it causes ROI to sink ever lower. Worse, many marketers are unaware of its effect, or else they underestimate it. But if marketers are unaware of the problem, how can they hope to fix it? Fear not. Over the next few posts, we’ll tackle this…
DetailsDigital ads are a powerful, modern tool. They offer greater personalization than do radio, TV or print ads, and they allow you to reach potential customers in a cost-effective manner. But as time wears on, consumers are becoming resistant to ads in all forms — and unlike with the golden age of advertising, which took place mainly…
DetailsAnyone who manages marketing or advertising for their company has battled with the decision of whether to hire an in-house team or look for an outside agency. With that said, there are pros and cons of each option, and since I’ve been on both sides of the table, I wanted to share some insights that…
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