Twitter is arguably the #1 platform for discovery. With 330 million monthly active users, it continues to be the place where individuals go for news, entertainment, to keep up with friends, and join different discussions.
For businesses, utilizing the Twitter ad platform can help expand and raise awareness to your business’ brand in a multitude of different ways, similarly as users interact with Twitter.
Learn more about how we can help you with Twitter Ads by scheduling a free consultation with a digital advertising strategist.
Begin the conversation
Our Twitter Ads Philosophy
Twitter can be fast paced and plenty to keep up with, so we are here to ease your mind and do all the legwork for you when it comes to utilizing all the platform has to offer. We believe with a specific approach and creating a tailored plan exclusively for your brand, using our Twitter Ads Management service will exceed your business ambitions and the outcome will be something you’ll keep up for years to come.
Increase website traffic and drive awareness.
You can anticipate engagement with your brand and more traffic on your site when advertising, leading you to gain more sales and knowledge about your industry. We will make sure the link to your website is clear and help ensure that the landing page where users will navigate is optimized. As an added bonus, a link will boost your company’s SEO efforts.
Control your budget.
With Twitter Ads, you can set the maximum amount you are prepared to spend (for example, if we go the route of running a “followers” campaign, you will only pay for the number of people who click the follow button and begin following your account). Twitter is one of the most budget-friendly social media platforms to advertise on because the number of businesses that are currently using Twitter ads is relatively less than other platforms, which means the competition is also smaller. Furthermore, Video ads on Twitter are 50% cheaper in terms of cost per engagement than Facebook or Instagram.
Reach a wide audience and new potential customers.
Twitter has an extremely large database of users. As with all the social media ad platforms. you can tailor your audience by using keywords and mutual interests to ensure your ads are being shown to the right demographic at the right time and then drill down that starting audience to an even more targeted one based on the actions of those users (for example: have they clicked on your ads before?). This kind of deep targeting will boost the ad towards achieving its highest capacity. #Hashtag targeting is also a simple way to aim for exactly who you want to connect with online.
Let us be your guide.
It is important to recognize that there are multiple types of Twitter Ads, so we will guide you to spending your money on the right type of ad for your goals. You will have the option to become a promoted account, run a promoted tweet, lead a promoted-only tweet, tackle promoted trends, or engage in moments. All these options can be advantageous to your business in different ways. Read specific details on each of these possibilities here.
A clear return on investment
The platform gathers a huge amount of data for you surrounding your ads, including cost per click, position, impressions, and more. When you know how to slice and dice these metrics, you can clearly understand your return on investment.
Our Twitter Ads Management Style
Twitter is a huge network for brands to boost their products and connect with Twitter’s committed audience. We have learned over the years the most successful ways to structure a tweet that is both engaging and impactful for your brand.
Some tips we specifically follow when advertising here include:
- Keeping your tweet the correct length for proper engagement
- Delivering a sense of determination
- Avoiding needless exit points
- Including a powerful call-to-action (CTA)
We also always include strong visuals and impactful videos in your ads, which can prove to be an effective way to success, and we consistently check on your campaign performance and make modifications as needed to keep it on the path to success. We supervise your campaigns closely and adjust them to make sure we are always on the route to victory.
What's included
All-inclusive solutions with everything you need to be successful.
Dedicated Management
A dedicated Account Manager is available to answer any questions and provide clear insights into your PPC advertising campaigns.
Goal Setting
Starting from your business’s unique needs, we determine measurable business goals with KPIs to shape your ad campaign.
Account Review
We assess any pre-existing digital advertising campaigns for reference to what worked, and what didn’t in building our recommendations.
Competitive Analysis
We identify competitors based on client’s insights and our research to build a strategy that will ensure you stand out to consumers.
Account Structure
We develop the structure of your campaign based on industry best practices and our own finesse, including the best platforms for ad placement.
Keyword Selection
We pair insights from the most sophisticated industry tools with our team’s knowledge to identify the most resourceful keywords.
Audience Development
We create multiple buyer personas based on demographics, interests and behaviors to be used for the different campaigns.
Ad Creative
With all of our research and planning in mind, we construct impactful creative ads that earn potential consumers’ attention.
Landing Pages
We ensure your landing page is up to snuff, with fast loading times, a mobile-friendly design and optimized call-to-action (CTA).
Budget Recommendations
We create detailed digital ad spend recommendations which will be adapted regularly to achieve the best return on ad spend (ROAS).
Frequently asked questions
What types of clients do you work with?
We’ve been fortunate enough to collaborate with hundreds of companies in the ecommerce, travel, health, and fitness industries, including well-known Fortune 500 brands.
What is your typical process for working with a new client?
Our new client on-boarding process starts with a kickoff meeting involving all the key stakeholders to confirm engagement details, introduce the teams, answer questions, and set expectations for future communications.
Do you have a standard pricing for your service?
Yes, our pricing is a little different than other agencies. We price our engagements by the number of campaigns and not a percentage of ad spend. Our digital advertising campaigns start at $500, with a minimum management investment of $1,500/month. We do offer special pricing for non-profits and small businesses.
How did you get started doing this type of work?
Our founder Jason started working in the marketing and advertising industry at the age of 20. Since then, he has worked in various leadership roles for digital agencies helping companies increase revenue and profits.
What is a recent strategy you are proud of?
One of our travel and leisure clients asked us to support a new service launch with digital advertising. We got to work fast by developing a target keyword list, creating a custom landing page, and setting up both Google and Facebook ad campaigns. The campaign ran for a few months and they received a 3-to-1 return on their investment.
What education and/or training do you have?
Ten26 Media team members are Google AdWords certified and have managed pay-per-click campaigns with budgets in excess of $25M.
What advice would you give a prospect?
Trust, but verify! Don’t get caught up on working with the biggest agency in town. There are plenty of advantages of smaller agencies, such as a more one-on-one personalized relationship.
What information should clients have before reaching out?
We recommend knowing the basics of the engagement, such as objective, timeline, and budget. Our discovery meeting will uncover a lot of the details we need to create a handcrafted strategy.
