At Ten26 Media, we firmly believe that advertising can be a force for good. We want to empower non-profit organizations and B Corps that are driving positive change by providing them with an invaluable resource – the power of advertising.
We are excited to introduce the “Advertise with Purpose Awards,” a unique initiative to recognize and support organizations dedicated to giving back to their communities and championing sustainability.
Through these awards, we offer non-profit organizations and B Corps an opportunity to amplify their impact through strategic advertising campaigns.
How to get involved?
Are you passionate about recognizing the efforts of Non-Profit Organizations or the impactful work of B Corp Certified Businesses?
Choose the category that resonates with you and help us shine a spotlight on those who are making a meaningful difference.
2023 IMPACT Award
Sep 1 – Dec 31, 2023
2024 GRANT Award
Jan 1 – Apr 30, 2024
2024 IMPACT Award
May 1 – Aug 31, 2024
The IMPACT Award
for B Corp Certified Organizations
IMPACT Award Overview
The IMPACT Award celebrates the inspiring efforts of B Corp Certified Businesses that are driving positive change in the world through their commitment to social and environmental responsibility.
This award recognizes the unique role B Corps plays in shaping a more sustainable and equitable future.
Significance of B Corps
B Corp Certified Businesses are a distinct class of companies that meet rigorous social and environmental performance standards, accountability, and transparency.
These businesses prioritize purpose alongside profit and are dedicated to using their operations as a force for good.
IMPACT Award Benefits
Recipients of the IMPACT Award will gain access to a targeted 90-day advertising campaign on Google Ads.
This campaign will be tailored to spotlight the B Corp’s initiatives, values, and impact-driven products or services.
By leveraging the power of online advertising, the award aims to amplify the reach of the B Corp and foster greater engagement with its mission among a wider audience.
How to Nominate a Certified B Corp
Nominating a deserving B Corp for the IMPACT Award is a straightforward process designed to celebrate and showcase their positive contributions.
Nominators are encouraged to share how the B Corp aligns with the core values of the Advertise with Purpose Awards, emphasizing its commitment to making a lasting difference.
Please note: The appearance of B Lab and the Certified B Corporation visual information does not imply or constitute B Lab endorsement.
Nominate a B Corp Certified Business
Complete the form below to nominate your favorite B Corp Certified organization.
What is our 90-day advertising sprint?
Our 90-day advertising sprint is a proven model that we’ve used to help businesses promote their products and services without the upfront long-term commitment.
Our sprint includes everything needed to build and launch successful digital advertising campaigns that deliver measurable results.
The GRANT Award
for Non-Profit Organizations
GRANT Award Overview
The GRANT Award is a remarkable opportunity for non-profit organizations to leverage the power of online advertising to magnify their impact and raise awareness about their mission-driven initiatives.
Google Grants, a program by Google, provides eligible non-profits with a generous advertising budget to promote their cause on the Google Ads platform.
This grant can provide eligible non-profit organizations with up to $10,000 monthly in free advertising on Google Ads.
GRANT Award Benefits
The selected non-profit organization will receive a comprehensive 90-day advertising campaign on Google Ads.
This tailored campaign will include strategically designed ads that target relevant audiences, helping the organization enhance its online presence and reach a wider community of potential supporters.
The award aims to enable the non-profit to effectively communicate its mission, events, and activities to a broader audience.
Eligibility Criteria
To be considered for the GRANT Award, non-profit organizations must meet specific criteria set forth by Google.
These criteria typically include holding a valid 501(c)(3) status, being registered with a recognized charitable organization, and adhering to Google’s non-discrimination policy.
How to Nominate a Non-Profit Organization
Nominating a deserving non-profit for the GRANT Award is a simple yet impactful process. To submit a nomination, individuals or organizations must complete the nomination form on this landing page.
The nomination form captures the essence of each non-profit’s work and its potential to create a positive impact.
Save your spot
Nominate a Non-Profit Organization
Registration open January 1, 2024
Get a head start on the nomination process by giving us some basic info.
FAQs
General
What is the schedule for the Awards?
The IMPACT Award
- Public Nominations: September 7th – September 28th, 2023
- Nominee Selection: September 29th, 2023
- Winner Campaign Run: October 1st – December 31, 2023
The GRANT Award
- Public Nominations: January 1st – January 20th, 2024
- Nominee Selection: January 22nd, 2024
- Winner Campaign Run: February 1st – April 30st, 2024
How do you choose a winner for the award?
The winner will be chosen by an advisory board based on the company’s background, purpose, and impact on the community.
Is there a cost to participate?
There is NO COST to nominate your favorite organization. However, the winner will be required to have a marketing budget or an active Google Nonprofits account.
What does the winner receive?
The winner will receive a complimentary 90-day Google Search Advertising Campaign from Ten26 Media. A value of $4,500.
What is included in the 90-day Google Search Advertising Campaign?
Strategy Development, Build, and Activation (30 days)
We will meet with the organization to better understand its target market, immediate business objectives, and desired advertising goals. Then, we will set up and launch the most cost-effective digital advertising strategy possible within budget. Our team will design the campaign, ad sets, ads, manage bids, and use audience details to target people who match their ideal customer profile, generating measurable results.
Management, Optimization, and Reporting (60 days)
After putting the digital advertising strategy into action, our team will utilize analytics data to track its performance and identify potential improvement areas. Then, we will use these insights to make the campaigns even more effective and deliver a status report to the team monthly for the entirety of the optimization period.
Does the organization need a marketing budget?
IMPACT – Yes. We recommend a minimum of $1,000 a month budget.
GRANT – No, but you do need an active Google for Nonprofits and Ad Grant accounts.
What is the time commitment for the winner of the prize?
Since we handle the majority of the work, we only request the winner join us for One (1) Kickoff Call and One (1) Strategy Review Meeting. After that, we can determine a meeting cadence that works best for the organization.
The IMPACT Awards
Who is eligible for the IMPACT awards?
B Corp Certified Organizations
What is a B Corp Certified Organization?
Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy. Unlike other certifications for businesses, B Lab is unique in its ability to measure a company’s entire social and environmental impact.
Who is B Lab?
B Lab is a nonprofit network transforming the global economy to benefit all people, communities, and the planet. Building on our standards and certification process, their network leads economic systems change to support its collective vision of an inclusive, equitable, and regenerative economy.
Does the 90-Day Advertising Campaign include ad spending?
No, the organization will be responsible for providing an advertising budget for the campaign (60-day period).
The GRANT Awards
Who is eligible for the GRANT awards?
To request a Google for Nonprofits account, you must be a nonprofit charitable organization in good standing and meet the full eligibility requirements in your country.
Please note that some types of organizations are not eligible and will not be verified. Please confirm your organization is:
- Not a governmental entity or organization
- Not a hospital or healthcare organization
- Not a school, academic institution, or university (Google for Education offers a separate program for schools)
What is the Google Grant Program?
Google Grants, a program by Google, provides eligible non-profits with a generous advertising budget to promote their cause on the Google Ads platform. This grant can provide eligible non-profit organizations with up to $10,000 monthly in free advertising on Google Ads.
Who is eligible for the Google Grants Program?
Your organization must hold valid charity status in your country. See eligibility requirements and apply for Google for Nonprofits. Watch this step-by-step video to understand the application process end-to-end.
Does the 90-Day Advertising Campaign include ad spending?
No, the organization will be responsible for providing an advertising budget for the campaign (60-day period) via Google for Nonprofits.