Our PPC Performance Grader scans multiple elements of your Google or Facebook Ad campaigns compared to industry benchmarks and best practices to provide further insights you can use to improve performance.

Elements of the Grader

We review multiple elements of the account and campaigns compared to pay-per-click (PPC) best practices, including:


  • Performance Metrics
  • Quality Score Optimization
  • Wasted Spend
  • Text Ad Optimization
  • Click-Through Rate Optimization
  • Account Activity
  • Long-Tail Keyword Optimization
  • Impression Share Optimization
  • And more…


PLEASE NOTE: The performance review does require access to your existing Google and/or Facebook ad account(s).

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