Data doesn’t have feelings, which is why our Google Analytics-certified team is ruthless when it comes to parsing the data in order to handcraft a personalized solution for you. Great digital marketing starts with a commitment to analytics. You can’t achieve success if you don’t know how to look at the right metrics and then fine-tune your campaigns based on the data. Our entire team is Google Analytics and Google Tag Manager certified, and we pride ourselves on taking an analytics-first approach to all of the campaigns we create for our clients. It is a cyclical process that starts with creating a measurement plan, tagging a site to get accurate data, establishing consistent and well-thought-out reporting, and finally digging into the data so we can find the truth.
We pop the hood on your current online presence to uncover existing search engine optimization issues. Then we refurbish everything from the technical aspects to the content to maximize your capabilities. Maximizing your company’s share of free traffic from Google and Bing isn’t easy, but we can show you the way. It starts with eliminating any technical impediments that may be limiting your visibility in search. Then we dial in your on-page ranking factors and improve your content. The final piece is creating a content marketing strategy that gets you noticed and helps drive traffic and links. Our proven approach to SEO has helped many companies realize the true potential of this channel.
Content marketing is about getting our clients to create amazing stuff both on and off of their websites and putting it in places where the target audience is most likely to find and engage with it. The real trick is making things easy to find, consumable, and shareable so people can discover and amplify the message. We are a socially savvy agency, so promoting content on Facebook, Instagram, and LinkedIn comes naturally to us. Combine this expertise with experience in PPC, SEO, and social media, and you have the perfect set of skills for getting content in front of the right people.
Personalizing goes a long way in emails to potential customers. Skip the spam and create meaningful messages to win the conversion. We make email work for you by adhering to best practices such as list management and customer segmentation. Then we tune into our creative side and help you craft well-designed templates and written messaging that resonates with your prospects. Finally, there is the analytics aspect. Which version of copy or design had the highest open, click-through, and conversion rate? Create, send, test, measure, and repeat.
We get down to the nitty-gritty details to pinpoint strategies that will optimize your conversions, whether that’s revenue or leads. We can help make your site perform better once the inbound traffic is flowing. We pride ourselves on establishing accurate and consistent testing scenarios so you can discover what works and what doesn’t. Our method uses a data-driven quantitative approach in combination with the best qualitative tools and techniques and an eye for subtle changes that leads to improvement in conversion rates over time. It may take several small tweaks but this approach to CRO gets results.