How much money should we be spending on Google Ads?

This is one of the most common questions our clients and agency partners ask us. Determining how much you spend on ads can be difficult. Thankfully, we’ve created a proprietary formula that will establish a projected monthly spend for each keyword.

And for a limited time, we are offering our formula to our community, free of charge!


Discover the impact competition has on keyword bidding and selection.


Learn the value of setting a max Cost-Per-Click (CPC) for each keyword.


Gain insight into the intersection of search volume and projected CTR.


Understand how it all translates into setting smart ad spend budgets.

Gain free access to our Google Ads budget template

Sign up below to gain access to our proprietary formula that will help you calculate your ad spend budget.