Discover Corps

San Diego, California – www.discovercorps.com

 

Discover Corps is a company focused on meaningful travel, offering a variety of volunteer vacations to destinations in Africa, Latin America, Australia, and Asia. Their mission is to inspire appreciation for the natural wonders and cultures of the world on each trip through immersive and sustainable experiences.

 

The challenge

Discover Corps was not satisfied with the existing Google Ads management services. Their ad spend was resulting in unreasonable costs per lead, indicating an obvious lack of high-touch management and optimization efforts.

 

The approach

The client was seeing great costs per lead due to Ten26 Media’s high-touch Facebook Ads management services, so the client decided to extend Ten26 Media’s management services to Google Ads.

 

The results

Due to strategic optimizations focused on refining keyword targeting and bid adjustments, Ten26 Media drove down cost-per-lead across all Google campaigns, saving the client $90,346.08 in wasted ad spend over the course of 5 months while still exceeding desired conversion numbers, including a record amount of leads in the month of January.

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