I am happy to announce that I am speaking at the SEMPO Cities Search Marketing Conference, where I will be sharing how to accelerate ROI using paid search strategies.
SEMPO Cities Denver: Search Marketing Conference
When: Monday, January 21, 2019
12:00 PM – 4:30 PM
Where: Commons on Champa
1245 Champa St
Denver, Colorado 80204
Complimentary for SEMPO members / $25 for non-members
12:00 – 12:45: Registration
12:45 – 1:00: Opening Remarks, Jim Kreinbrink, Hyper Dog Media
1:00 – 1:50: Modern Marketer’s Guide to SEO
In the world of SEO there is more changing than just algorithms. Web users, as well as the search engines’ focus, has moved to mobile search and soon will move more heavily into voice search. It can be dizzying to stay a step ahead, if not level set, with your SEO and content strategy approach. Heed the advice of our intelligent panel as they guide us through today’s SEO environment.
Speakers: Jamie Alberico, Arrow Electronics | Ashley Berman Hale, Deep Crawl
Moderator: Rick Ramos, Technical SEO Manager, Seer Interactive
1:50- 2:00: Break
2:00 – 2:50: Exploding ROI with Paid Search
With so many advertising options in Google Ads and Bing Ads, not to mention programmatic advertising, where does one define the best course of action. Just as industries, campaigns, and your specific advertising needs are different, take a walk through paid search with our panel of gurus to get a better understanding of what’s new, what’s working and how you can tailor the right program for your search advertising needs.
Speakers: Jonathan Sackheim, Grounds For Promotion | Jason J. Zotara, Ten26 Media
Moderator: Matt Lacuesta, Location3
2:50 – 3:00: Break
3:00 – 3:50: The Search Marketers Toolkit
Our expertise and strategic approach make us great marketers but those tools that help us get the job done are what can get more done in a day. From search marketing intelligence tools to plugins and site functionality enhancements, to the latest in data reporting technologies, hear how you can make your life a little easier while also upping your strategic game and crafting a better website. Looking for new gig or considering throwing your hat in the digital marketing/search marketing ring? Gain insight on what employers are looking for and how you can get the online advertising or search marketing job you have been looking for.
Speakers: Cindy Krum, Mobile Moxie | Rick Ramos, Seer Interactive | Matt Lacuesta, Location3
Moderator: Jim Kreinbrink
3:50 – 4:00: Break
4:00 – 4:30: AI for Marketing with BingAds
Now more than ever companies are levering artificial intelligence to maximize performance of their marketing efforts. In this discussion, learn how AI allows Bing to deliver intelligent and personalized targeting, tools and experiences. Walk away with knowledge of the latest product features that can help you target the right audiences to capitalize on efficiency and increase ROI in your paid search program on Bing.
4:30 – 6:00: Networking & Happy Hour