Starting in July, Google is changing the way your audience views your website when it’s not HTTPS.
We’ve all been guilty of waiting until the last minute to take care of something important. With that said, migrating your website to Hypertext Transfer Protocol Secure, or HTTPS, before the release of Google Chrome 68 next month is a deadline you’re definitely not going to want to miss.
Google has been warning website owners to make the switch for some time now, and their latest announcement confirms a nasty “Not Secure” badge will be slapped onto every non-HTTPS site in Chrome 68. If your business has any hope of remaining competitive in the digital world, don’t put this migration off. It may seem like a tedious process, but there are professionals who can help make it a smooth and timely transition.
What the heck is HTTPS?
HTTPS is the secure version of HTTP, which indicates the protocol of data transfer between a browser and the website it is hosting. An HTTPS website ensures all information that is being exchanged is encrypted. Without this secure connection, hackers may be able to access the connection between the browser and website and steal information, such as a credit card that was used to make an online purchase.
The “Not Secure” badge is Google’s way of moving towards a universally secure web. The goal is to encourage the migration of websites to HTTPS in order to make the web a safer space for users. The hope is that business owners will want to avoid the negative consequences that come with the placement of the badge.
What does this mean for business owners with non-HTTPS websites?
Skyrocketing bounce rates, sharp declines in site engagement, and falling conversion rates are just a few of the implications. The new “Not Secure” badge on every non-HTTPS website will inform visitors that their presence and information is not safe, scaring users and deterring search traffic. Users are just not going to trust your website once they begin to see the non-secure badge.
How do I get my site to HTTPS?
Luckily, there’s still time to migrate your website to HTTPS and ensure your SEO traffic, revenue, and lead generation potential don’t suffer. The migration process involves changing all website URLs and resources to a secure status, and if not done correctly, can really hurt your business. In our experience, poor site migrations can result in a loss of up to 90% of organic traffic. On the other hand, professionally-executed site migrations can actually increase website visibility.
Why use Ten26 Media for your migration?
When done correctly, a website migration to HTTPS results in either maintained or increased SEO traffic and potentially increased revenue and lead generation for your business.
Your best bet is to enlist an agency that has extensive experience with website migrations to HTTPS. Ten26 Media has migrated over 25 sites to HTTPS in the past year. Some of our site migration clients include Liberty Home Builders, The Webster Apartments, and ALM Media. With our tested site migration process in place, we’ll ensure your website traffic doesn’t suffer from making the transition.
Here’s what our clients have to say about their experience with our migration services:
“Ten26 Media has been an invaluable member of our team. With their expertise, we’re able to enhance our customers’ online experience and increase sales. It seems they have new suggestions for improvements, with supporting case studies, on a weekly basis. They are great at working within a team structure, executing quickly and presenting information in a language everyone understands. I’ve worked with a ton of agencies in my career – Ten26’s experience, recommendations, execution and results are among the best I’ve worked with. I cannot recommend them highly enough.”
Liberty Home Builders
Ready to migrate your site?
Complete the form here and a team member will reach out to discuss your project.