Facebook’s News Feed Ads Are Changing
Facebook will soon tweak the creative restrictions to ads in its mobile News Feed. The changes will shrink the amount of text and the image size, which marketers say should improve ad copy overall but would be burdensome.
Google Revamps Environment and Position Targeting for Display and Video 360
On August 26, we’ll be introducing a revamped experience for environment and position targeting that allows you to target your ads with increased accuracy and granularity.
LinkedIn Introduces a More Powerful Campaign Manager
You’ve shared with us that one of your biggest marketing challenges is ensuring your campaigns can meet increasingly complex business goals. Whether you’re a new start-up trying to increase share-of-voice or an established B2B player looking for leads, you need solutions that are flexible and can adapt to your unique objectives.
Facebook Video Best Practices Checklist [Infographic]
Last week, as part of the platform’s launch of its updated ‘Facebook for Creators‘ website, Facebook linked to this handy checklist for Facebook video content. The full checklist is part of Facebook’s broader Blueprint course “Publish, Connect and Monetize on Facebook and Instagram”, which is also worth a look, but the checklist includes a range of tips and notes to keep in mind.
Prime Day 2019 Surpassed Black Friday and Cyber Monday Combined
This year, Prime Day was once again the largest shopping event in Amazon history with more than one million deals exclusively for Prime members. Over the two days of Prime Day, on July 15 and 16, sales surpassed the previous Black Friday and Cyber Monday combined.