PPC (Pay-Per-Click) Advertising has been around for nearly 25 years. Initially started as a research project […]
Earlier this month I had the pleasure of participating in the Pop Cult podcast at Metropolitan […]
Anyone who manages marketing or advertising for their company has battled with the decision of whether […]
PPC-Specific Keyword Research Keywords to a Google search campaign are like McDonald’s to America. Okay, so […]
It’s a harsh reality, but the fact of the matter is, many people don’t like ads. […]
We won’t lie; it has happened to us, too: we’ve gotten so caught up in the […]
There is no doubt that the Google Ads campaign strategy development portion of our engagements is […]
Digital ads are a powerful, modern tool. They offer greater personalization than do radio, TV or […]
Building out your audiences for Facebook Ads can be difficult, especially if you don’t know where […]